Trade publications are inundated with references to, and hype for, artificial intelligence. Everywhere you look, AI is being touted as the answer--even to some questions we aren't asking. Marketing is not immune to this push for AI. Quite the opposite, actually. But is it warranted? Read the full article at MarketingProfs
Source MarketingProfs Daily: Marketing Strategy https://ift.tt/2HU9Jo5
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