#SproutChat Calendar: Upcoming Topics for November 2017

It’s hard to believe that 2018 is just around the corner. With the oncoming holiday season and end-of-year wrap ups, it’s more important than ever to carve out some time for personal development. That’s why this November #SproutChat is offering a big variety of topics, from holiday planning to agency life, SEO and more. We’ve got you covered.

Interested in a particular chat? Just click the “Add to Calendar” button. If you can’t make a chat but want to connect with other folks in the industry, join our Facebook community.

Wednesday, November 1: Planning for the Holidays

Every social media professional knows that the holidays are synonymous with planning ahead. We’ll chat about best practices for mapping out social strategy during one of the busier times of the year, planning out your content calendar, tracking traffic and in-store purchasing.

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Wednesday, November 8: Overcoming Challenges in an Agency

From juggling multiple accounts to perfecting brand voice for different brands, working in an agency is never dull. In this week’s #SproutChat, we’ll be joined by Sprout All Star Elite, Kellen McGugan of BigWing, to chat best practices for making #AgencyLife as efficient as possible.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

Wednesday, November 15: SEO & Social Media

What’s the relationship between SEO and social? Is it possible to boost your brand’s SEO ranking with social media? Join this week’s #SproutChat with Sprout All Star, Lexie Kimball of Netvantage Marketing, to talk about getting the most out of social media and SEO.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

Wednesday, November 29: Essential Tools for Community Managers

Community Managers have multi-faceted careers that really flex their communication skills and require them to stay on top of current trends. In this #SproutChat, we’ll discuss essential tools to make your life as a Community Manager a breeze.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

This post #SproutChat Calendar: Upcoming Topics for November 2017 originally appeared on Sprout Social.

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YouTube Optimization: How to Score More Views & Subscribers

Marketing Day: The impact of ad blockers, Facebook Dynamic ads for Travel campaigns & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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13 outdated SEO tactics that should terrify you

In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won't die!

Please visit Marketing Land for the full article.

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How to ensure your external PPC account audit isn’t a waste of time

Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights.

Please visit Marketing Land for the full article.

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The ROI of recommendation engines for marketing

Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention.

Please visit Marketing Land for the full article.

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E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip

In Q3 2017, online retailers increased the amount of money they poured into Facebook’s mobile video ads and shopper-retargeting Dynamic Ads.

Please visit Marketing Land for the full article.

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Vistar launches private marketplace for Digital Out-of-Home

Company says it has the largest supply of inventory -- covering thousands of billboards and screens in taxis, elevators and bus shelters.

Please visit Marketing Land for the full article.

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Content Analytics launches retailers’ Scorecards for brands’ product pages

The Scorecards notify brands about missing images, wordy product titles, lack of reviews and other content issues that could affect sales.

Please visit Marketing Land for the full article.

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Ad-mageddon! Ad blocking, its impact, and what comes next

Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock Plus to get their perspectives on the rise of ad blocking, its effects on the digital ad ecosystem, and what we can expect to see in the future.

Please visit Marketing Land for the full article.

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Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPR

The specter of the General Data Protection Regulation has loomed large. With GDPR taking effect next year, efforts to comply with the new regulations should already be well underway. That's simply not the case at many companies, however. Read the full article at MarketingProfs

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Rocket Fuel for Your Marketing Career: Getting Attribution Right

As marketers, we're all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in the world, we must know what actually persuades. And for that we must understand--and intelligently apply--attribution. Read the full article at MarketingProfs

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Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]

Boo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most terrifying of all—in the spam filter. Avoid these traps for an email campaign that treats you and your readers well. Read the full article at MarketingProfs

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How Agencies Are Helping Brands With Social Media Marketing

Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy, and campaign analysis, according to recent research from Simply Measured. Read the full article at MarketingProfs

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Cenk Uygur gives his thoughts on 'fake news'

Cenk Uygur, the co-founder of online news network The Young Turks discusses how to handle fake news. Read more...

More about News, Politics, Donald Trump, Social Media, and Politician

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How Agencies Are Helping Brands With Social Media Marketing

Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy, and campaign analysis, according to recent research from Simply Measured. Read the full article at MarketingProfs

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How Agencies Are Helping Brands With Social Media Marketing

Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy, and campaign analysis, according to recent research from Simply Measured. Read the full article at MarketingProfs

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How to have better ideas

Great ideas give you a competitive advantage. They are the result of the creative thinking that every business needs to succeed – be it fundamental problem-solving processes right through to keeping your staff happy. In our day-to-day at Builtvisible, one of the most visible outputs of creative thinking are the ideas that underpin the content […]

The post How to have better ideas appeared first on Builtvisible.

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The Slippery Truth about Grammar Checkers

It was a brisk winter evening. While editing a Copyblogger article written by Brian Clark, the sound of my fingers tapping on my keyboard harmoniously blended with the rain pattering on the window next to my desk, as the light from the full moon illuminated my computer monitor. Then, as the clock struck midnight, something
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5 Surprising Link Building Outreach Tactics That Actually Work

A new SEO project can be both an exciting and yet intimidating challenge to take on whether you’re a seasoned SEO pro, or if you’re brand new to it. When it comes down to optimizing a site for search, there are essentially four important areas that will determine the success of your campaign. Keywords — [...]

The post 5 Surprising Link Building Outreach Tactics That Actually Work appeared first on Search Engine People Blog.

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Ceridian CMO says internal communications are key to branding through an acquisition

CMO Kristina Cleary shares the branding strategy that drove Ceridian's acquisition of Dayforce in 2012.

Please visit Marketing Land for the full article.

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How to Use Autoplay Video in Your Pinterest Ads

Do you advertise on Pinterest? Wondering how to add video to your promoted pins? Autoplay video pins aren’t yet commonly used so adding them to your Pinterest marketing now will help you stand out in a sea of still images. In this article, you’ll discover how to create promoted video pins that autoplay on Pinterest. [...]

This post How to Use Autoplay Video in Your Pinterest Ads first appeared on .
- Your Guide to the Social Media Jungle

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Instagram Campaigns Failing? Learn From These Highly-Successful Brands

Facebook opens Collection ad format to Dynamic Ads for Travel campaigns

Airline and hotel brands retargeting travelers can now use Facebook’s full-screen, immersive mobile ad format.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2ltxCdO

Marketing Day: Emerging marketing technologies, local SEO & Facebook ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2yYWE7B