Chatbots: Everything you might’ve missed in the last year

New LinkedIn Ads Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new LinkedIn ads features and Snapchat partnering with Amazon on new visual search tools. Our special guest [...]

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Findera search engine helps recruiters find talent, sales find leads

The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide. The post Findera search engine helps recruiters find talent, sales find leads appeared first on Marketing Land.

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Marketing Day: Facebook security breach, the 4 forces of marketing operations & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook security breach, the 4 forces of marketing operations & more appeared first on Marketing Land.

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50 million Facebook user accounts hacked

After discovering the security breach on September 25, Facebook says it doesn't know if any information was accessed. The post 50 million Facebook user accounts hacked appeared first on Marketing Land.

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For Scott Brinker, marketing is designed to balance the ‘4 Forces’

In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization. The post For Scott Brinker, marketing is designed to balance the ‘4 Forces’ appeared first on Marketing Land.

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Facebook targets ads with data users didn’t share with the platform

Researchers reveal Facebook is using phone numbers identified via friends' contact lists and numbers entered for two-factor authentication to target ads. The post Facebook targets ads with data users didn’t share with the platform appeared first on Marketing Land.

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How to Sell With Facebook Lead Ads

Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help? To explore how to sell with Facebook lead ads in an unconventional way, I interview Oli Billson. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with [...]

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33Across launches ‘first open exchange with only viewable inventory’

The ad platform's new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’ The post 33Across launches ‘first open exchange with only viewable inventory’ appeared first on Marketing Land.

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Video platform Innovid launches first multi-platform OTT video-ad composing tool

The OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments. The post Video platform Innovid launches first multi-platform OTT video-ad composing tool appeared first on Marketing Land.

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Marketing Day: Mobile FM radio ads, Snapchat e-commerce ads & an IAS media quality report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile FM radio ads shown to drive incremental store traffic Sep 27, 2018 by Robin Kurzer Dial Report’s new data shows a demonstrable lift for...

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Mobile FM radio ads shown to drive incremental store traffic

Dial Report's new data shows a demonstrable lift for businesses on days that their radio spots run. The post Mobile FM radio ads shown to drive incremental store traffic appeared first on Marketing Land.

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Mobile-first indexing: Will it change your rankings on desktop?

Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results. The post Mobile-first indexing: Will it change your rankings on desktop? appeared first on Marketing Land.

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Your AI does not need tickets to the big game

Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving marketplace. The post Your AI does not need tickets to the big game appeared first on Marketing Land.

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Connect with the best and brightest marketers at SMX East

You are part of an exclusive community — a community of passionate, creative, driven search marketers eager to learn the latest tactics to boost conversions, drive sales, and increase awareness. SMX® East is your chance to connect with others like you. Share tips, talk shop, and forge new...

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Email Optimization: Case Studies and Actionable Tips [Infographic]

You email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email success stories from other brands. Read the full article at MarketingProfs

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The Most Effective Lead Nurturing Tactics

Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2. Read the full article at MarketingProfs

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Snapchat launches multiple e-commerce ad options in time for holiday shopping

Shoppable Snap ads are rolling out, and advertisers can now import catalogs to automatically create product ads. The post Snapchat launches multiple e-commerce ad options in time for holiday shopping appeared first on Marketing Land.

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IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching up. The post IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers appeared first on Marketing Land.

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Practical Success Advice for Creative Professionals

There’s a bizarre myth in our culture that we have to choose between making a living and being creative. That...

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New Research: Social Marketers Still Can’t Prove ROI

Do you struggle to measure the return on investment (ROI) for your social media activity? Turns out you aren’t alone. In this article, you’ll discover insights from new research that addresses the age-old ROI challenge. #1: Measuring Return on Investment Remains Marketers’ Biggest Challenge Social Media Examiner’s 2018 Social Media Marketing Industry Report found that [...]

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Building Blocks: The Journey: Season 2, Episode 4

Have you ever struggled with setting a hard date to start something? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 4, Michael Stelzner (founder of Social Media Examiner) and his marketing team are wrestling with a common theme—when [...]

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The Ultimate Guide to Social Media for Gamers

Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens

Separately, the two marketing intelligence companies are choosing to make available valuable information from their platforms. The post Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens appeared first on Marketing Land.

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How to integrate online and offline for the best overall result

Remember the days when the "dinosaurs" of traditional media had to learn digital ways? Now digital natives must get educated about billboards, print and TV. The post How to integrate online and offline for the best overall result appeared first on Marketing Land.

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