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السبت، 31 ديسمبر 2016

Periscope Live 360 Video: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Periscope Rolls Out Support for Live 360 Video: Periscope launched its own Live 360 video experience this week. [...]

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- Your Guide to the Social Media Jungle



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الجمعة، 30 ديسمبر 2016

Our absurd political reality summed up in one tweet

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Donald Trump is back to fanning the flames of his love affair with Russian president Vladimir Putin. 

In a tweet (with no spelling mistakes!), Trump praised Putin's decision to wait on expelling any U.S. diplomats from Russia in retaliation to President Barack Obama's sanctions announced Thursday.

Great move on delay (by V. Putin) - I always knew he was very smart!

— Donald J. Trump (@realDonaldTrump) December 30, 2016

The Russian foreign minister had made it very clear the country would not take Obama's decision lying down, but then Putin stepped in and told everyone to calm down and wait for Trump's arrival in three short weeks. Read more...

More about Tweets, Trump, Putin, Russia, and Social Media

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Marketing Day: US ad spend, Periscope 360 & 2017

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2iyquan

From emotional analytics to Trump’s tweeting habits: Marketing Land’s most engaging stories of 2016

What were Marketing Land's social media communities chatting about this past year? Check out the posts that captured your attention.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2iO0FGF

A year in review: Search Engine Land’s top 10 columns of 2016

Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year on our sister site, Search Engine Land, covered all the bases.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2hxsopQ

What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the year

While many of us will be thrilled to see 2016 in the rear-view mirror, there's plenty in the digital marketing world worth remembering about the year.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2iqaytw

A big year for marketing technology: Our top columns of 2016

Look back through a year in marketing technology with our most-read columns of 2016 on our sister site, MarTech Today!

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2iy4vjF

Relationship marketing: The new CRM

Columnist Seth Price believes that the best martech sits at the intersection of old-school marketing and today's digital technology, and next-gen CRMs that can manage this balance will help marketers connect with consumers in the most effective way possible.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2ixYHHf

Why Google shutting down Map Maker should terrify SMBs

Contributor Joy Hawkins warns about the likely unintended consequences of Google's impending shutdown of Map Maker, calling for the search giant to create more transparency.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2ipXTH4

Facebook is incredibly thirsty for your eyeballs this New Year's Eve

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App notifications—they're bad! But app notifications that are basically advertisements? Actually the worst!

Facebook doesn't care. It's urging users of Messenger, one of the social network's Snapchat clones, to open the app and enjoy a variety of "festive frames and stickers" this New Year's Eve.

The notification—which you might've received on your phone Thursday—is an open invite to explore Messenger's not-so-well-advertised snapping features. Open the app, and you'll see a circle at the bottom of your screen, emblazoned with "2017": Read more...

More about Snapchat Filters, Snapchat, Facebook Messenger, Messenger, and Facebook

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8 Tips for More Effective Tweets

Is there an art to effective tweeting? Communicating in 140 characters is not easy. How do online publishers attract, in bite-sized morsels, new visitors? How does one get new visitors to spend more time on your site and encourage them […]

Post from: Search Engine People SEO Blog

8 Tips for More Effective Tweets

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Written by Brett Relander,

The post 8 Tips for More Effective Tweets appeared first on Search Engine People Blog.



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Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs

Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2ifLEwf

10 behavioral science principles for great digital creative

What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2hwJUdX

Facebook Live wants users at any cost—even porn, piracy, and polling

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Facebook really, really, really wants you to love live video. 

Facebook has started nudging people to not only create live videos, but consume them too. An update automatically pushes more live video to your smartphone screen. A bunch of people have been seeing a message pop up on their mobile News Feed: "Feeling the winter vibes? Go Live and winter it up with friends," the company suggests.

But if you're going live, what type of content are joining?

For a snapshot of what's on Facebook Live, check out a map of public live videos, available on the desktop version of Facebook. Click on the glowing blue dots, and you can seemingly teleport yourself across the world. But instead of historic sights or live events, you're more likely to come across flashes of boobs and butts, replete with an audience suggesting what to reveal next, and maybe a pirated TV show or soccer game, too Read more...

More about Media, Piracy, Social Media, Business, and Live Video Map

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Trump sings about his presidency in the ultimate parody remix

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It's the end of the year and Cassetteboy, the king of UK political remixes, has turned his witty, catchy eye to the US. 

Aired during Charlie Brooker’s 2016 Wipe — the eagerly anticipated look back at the events of the past year by the creator of Black Mirror — the video takes aim at Donald Trump to the familiar beat of "Ms. Jackson" by Outkast. The lyrics have been changed so that Trump is singing: "I'm sorry Ms. Clinton." 

Trump's parody tune starts off like this: 

"Beginning on January 20, 2017, Americans will experience government incompetence like they've never, ever seen. No tolerance, no sympathy, no decency. It's me." He then smirks at the camera and continues singing the popular refrain.  Read more...

More about Ms Jackson, Hillary Clinton, Donald Trump, Cassetteboy, and Social Media

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Top brand moments in 2016: 5 CMOs share their biggest milestones of the year

From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share their top moments during the last 12 months.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2hzCJVA

How to Build Raving Fans in Unconventional Ways

Do you want enthusiastic fans? Looking for unique ways to engage your audience? To discover how he grew a large and thriving fan base, I interview Pat Flynn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover [...]

This post How to Build Raving Fans in Unconventional Ways first appeared on .
- Your Guide to the Social Media Jungle



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People fell for a fake BBC Twitter account saying the Queen was dead

الخميس، 29 ديسمبر 2016

India will dance to its Prime Minister's tunes on New Year's Eve

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India seems to be gearing up for a rather unusual New Year's Eve — one that will feature political speeches alongside live music and cocktails. 

In a rare kind of party prep, clubs and bars in the national capital of Delhi are reportedly stocking their spaces with television screens and projectors for customers arriving on Dec. 31, when PM Narendra Modi is slated to address the nation. 

Modi's last unscheduled address had shaken Indian citizens and the effects of his announcement haven't worn off yet. 

Everyone is finding it too risky to ignore what the PM has to say now. It is likely that he will talk about 50 days of demonetization and what lies beyond.  Read more...

More about New Year S Eve, Star Wars, Social Media, Modi, and India

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