Neura converts mobile-location data into time and consumer attention

The company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2WtsW6v

Help us chart Amazon’s growth as an advertising platform

Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2N2b1R2

Brands on Facebook Messenger get three new features to better connect with customers

Businesses will be able to add “icebreakers” – commonly asked questions – to their profile via the API to help jump start conversations with users.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/34mqDoC

Four Ways to Prepare for Voice Commerce

You've built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You've mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce? Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing https://ift.tt/2N0aPBQ

Four Ways to Prepare for Voice Commerce

You've built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You've mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce? Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing https://ift.tt/2N0aPBQ

Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2oD233w

Writing Advice: Trick or Treat?

Happy Halloween! I have two tricks — or two treats — for you, depending on how you look at it:...

Continue Reading

The post Writing Advice: Trick or Treat? appeared first on Copyblogger.

Source Copyblogger https://ift.tt/333jb19

Soapbox: Are we falling in love with technology or building what SMBs need?

Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2oCpYQA

Forrester predictions for CMO role are dire, but there is hope for current CMOs

Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2JAUYrs

TapClicks acquires client reporting platform Megalytic

Megalytic’s reporting solutions will have access to hundreds of data connectors in the TapClicks Marketplace.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2PxsNgE

Your Lead Data Is Bad, Fix It With Predictive Lead Scoring

For most marketing teams, the top success metric is leads. But as marketers and sales team members alike will tell you, not all leads are created equal. How can you pass along only the best, most-qualified leads to Sales? Here's what you need to know. Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI https://ift.tt/331FV1s

Take 15 Minutes to Find Your Winning Difference

A unique selling proposition (USP) is the reason people do business with you and not someone else — a winning...

Continue Reading

The post Take 15 Minutes to Find Your Winning Difference appeared first on Copyblogger.

Source Copyblogger https://ift.tt/36iC965

How to Advertise on TikTok

Is your business using TikTok? Wondering how to advertise on TikTok? In this article, you’ll learn how to create TikTok ads to promote your products or services. Are TikTok Ads Right for Your Business? With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter […]

The post How to Advertise on TikTok appeared first on Social Media Marketing | Social Media Examiner.

Source Social Media Marketing | Social Media Examiner https://ift.tt/2JviLZK

Build a sound foundation to scale your Facebook campaigns

SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/31SxMuV

Shorter holiday season won’t dampen e-commerce sales with revenue expected to surpass $143 billion

Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2NkZRWJ

Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Shopify reports 45% revenue growth, more than one million merchants on the platform in Q3

Shopify reported total revenue of $390.6 million, a 45% increase from one year ago.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/31TVmr9

The Email Tactics Used by Senders With High Open Rates

Email senders with higher-than-average open rates are especially likely to rely on delivery optimization, A/B-testing, and reactivation campaigns, according to recent research from Validity and Demand Metric. Read the full article at MarketingProfs

Source MarketingProfs Daily: Email Marketing https://ift.tt/34gscnF

How to design a logo

You’re about to miss Search Marketing Expo

SMX East kicks off in two weeks! Will we see you there?

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2MXrxlx

‘Tis the season: Retailers can expect 28% more social messages this holiday season

42% of shoppers will buy most (or all) of their holiday gifts on Amazon, survey finds

Yet Episerver says it is very possible to compete with the e-behemoth.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2Wkggie

How to Kill Writer’s Block and Become a Master Copywriter in Only 3 Hours a Day

Legendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books...

Continue Reading

The post How to Kill Writer’s Block and Become a Master Copywriter in Only 3 Hours a Day appeared first on Copyblogger.

Source Copyblogger https://ift.tt/2Nl1js6

SparkPost’s acquires eDataSource, adding inbox insights to its email platform

The combined solutions seek to provide marketers with better inbox placement insights along email metrics

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2PtaiKg

4 Ways to Improve Your Instagram Stories Organic Reach

Want more organic reach for your Instagram stories? Wondering how to create Instagram stories people will watch? In this article, you’ll find four ways to keep more eyes on your Instagram stories, without using ads. How the Instagram Stories Algorithm Works The Instagram algorithm determines the number of followers who see your stories. The algorithm tries […]

The post 4 Ways to Improve Your Instagram Stories Organic Reach appeared first on Social Media Marketing | Social Media Examiner.

Source Social Media Marketing | Social Media Examiner https://ift.tt/343echc

Squarespace gets into social content creation with Unfold acquisition

Marketers can create Stories for social platforms from the app.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/32WyLMe

MarTech Overtime: Building a new martech team from scratch

Martech analyst Emily Cnossen shares inspiration and guidance to new martech teams based on her own experience of building one at SAP Concur.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2pkgyJO