Seo And Internet Marketing Professionals: يوليو 2018

الثلاثاء، 31 يوليو 2018

Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Rebranding your local business? Don’t start without reading these tips

Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success. The post Rebranding your local business? Don’t start without reading these tips appeared first on...

Please visit Marketing Land for the full article.

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Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager

A select group of Snapchat's Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content. The post Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager appeared first on Marketing Land.

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Special rates to SMX East end soon!

Google’s new Search Console. Site speed as a ranking factor. Voice search. Mobile-first index. Search advertising testing. For more than a decade, hot topics like these have attracted marketers obsessed with SEO and SEM to New York City for SMX® East. Now, it’s your turn: Join your search marketing...

Please visit Marketing Land for the full article.

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Twitter shares how it ranks search results after being accused of shadow banning accounts

The company confirmed it does not shadow ban accounts. There had been a problem, but it was isolated to its auto-suggestion feature for search. The post Twitter shares how it ranks search results after being accused of shadow banning accounts appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Facebook updates video ad metrics & adds Moat as measurement partner

Advertisers will soon be able to use Moat's measurement platform to track Facebook's new Video Play metric. The post Facebook updates video ad metrics & adds Moat as measurement partner appeared first on Marketing Land.

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How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide)

Preheaders are the most underrated and underutilized aspect of email marketing. Use this step by step guide to learn how to create magnetic preheaders and significantly increase your email open rates.

The post How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide) appeared first on Search Engine People Blog.

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7 Lessons Copywriters Can Learn from Simply Listening to a Really Good Conversation

The easy part of this process is following the seven lessons below. It’s much harder to find a good conversation. The sad truth is, most of us are terrible at holding even a half-decent conversation. We’re in too much of a hurry. We’re too anxious to get our own points of view across, and we
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The post 7 Lessons Copywriters Can Learn from Simply Listening to a Really Good Conversation appeared first on Copyblogger.

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How to Evaluate and Partner With Social Media Influencers

Want to collaborate with social media influencers to promote your products and services? Wondering which influencers are a good fit for your business? In this article, you’ll find out how to get started with influencer marketing campaigns. #1: Identify Potential Social Media Influencers First, it’s helpful to understand what types of influencers you’ll encounter. While [...]

The post How to Evaluate and Partner With Social Media Influencers appeared first on Social Media Examiner.

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الاثنين، 30 يوليو 2018

How to Use Social Media Listening to Identify Likely Buyers

4 Fresh Ways to Think About Targeting on Social

Storytelling on Social Media: How to Do It Better

8 Competitive Benchmark Tactics to Measure Your Brand

How to Work with Influencers and Celebrities on Social Media

How to Do Competitive Research with Social Media Listening

10 Social Marketing Tips for Facebook Groups

How to Build an Audience-Aligned Social Marketing Strategy

How to Validate Your Content Strategy with UX Research Methods

Top 5 Social Media Hacks to Grow Your Real Estate Business

Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2M2wbvH

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. The post IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Why AI for PR may be different than AI for marketing

A PR exec sees an essential difference that will keep humans in the game. The post Why AI for PR may be different than AI for marketing appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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5 ways to hack a higher marketing ROI

Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it. The post 5 ways to hack a higher marketing ROI appeared first on Marketing Land.

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Creating Weekly SEO Reports Doesn't Have to Suck

Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI. Read the full article at MarketingProfs

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Creating Weekly SEO Reports Doesn't Have to Suck

The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly

To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of the customer journey. Read the full article at MarketingProfs

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Prediction About Data Usage Post-GDPR

Contributor Rob Rasko interviewed 3 industry leaders and asked, 'Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?' Here's what he learned. The post Prediction About Data Usage Post-GDPR appeared first on Marketing Land.

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How to use SEO for big ROI during back-to-school and other sales events

Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events. The post How to use SEO for big ROI during back-to-school and other sales events appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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The Practical Steps that Help More Marketers Use Data

Everyone knows that if you want to be a savvy modern marketer, you need data. Agencies tout their expertise in data-driven marketing, big brands herald a new age driven by big data trends, and it’s standard practice to have Google Analytics set up on your website. But let’s get real. You might have Google Analytics
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The post The Practical Steps that Help More Marketers Use Data appeared first on Copyblogger.

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The Facebook Attribution Window: How Facebook Tracks Conversions

Confused by the Facebook attribution model for ads? Wondering which ad should receive credit for a conversion? In this article, you’ll learn how to use the Facebook Attribution Window feature for Facebook ad campaigns. How Does Facebook Ad Attribution Work? When people interact with your Facebook ads or Instagram ads, they can take a variety [...]

The post The Facebook Attribution Window: How Facebook Tracks Conversions appeared first on Social Media Examiner.

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السبت، 28 يوليو 2018

Facebook Rolls Out Watch Party to All Facebook Groups

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all Facebook groups, Twitter’s new Ads Playbook, and other breaking social [...]

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الجمعة، 27 يوليو 2018

Why People Tap Back on Your Instagram Stories

10 Fitness Brands Winning Social Media

We’re emerging from hibernation into the height of tone-up season as days get longer and swimsuit weather inches closer. It seems like everywhere one turns on social media there’s a workout recommendation or cleanse plan begging for a click-through.

So which fitness brands are winning the race of social media engagement right now? What can your brand learn from the winners? We tracked a wide variety of fitness brands (from CrossFit to Health mag) during the past week, picking the most successful on Twitter, Facebook and Instagram, and learning some lessons that brands from any industry can benefit from. In no particular order:

CrossFit

By now you may have noticed that the fitness WOS – Word On the Street, not to be confused with WOD, Workout Of the Day – is “CrossFit.” Focusing on high-intensity workouts, extreme strength training, competition, and teamwork, this brand has built a cultish fan base and taken the fitness world by storm.

Most Engaging Brand Tweet

“It does not matter how slowly you go as long as you do not stop.” —Confucius #CrossFit

— CrossFit (@CrossFit) March 29, 2014

Since a major feature of CrossFit’s brand is perseverance and self-improvement, it makes sense that their followers would respond well to Tweets that encourage and simultaneously reinforce these themes.

Most Engaging Brand Facebook Post

This post’s engagement was largely driven by CrossFit-ers expressing dismay and incredulity at this workout’s level of difficulty. Ranging from hilarious meme commentary to expressions of fear about hitting the “box” for this exercise set, it’s a great example of how heavily engaged Cross Fit fans are on Facebook.

Most Engaging Brand Instagram Post

This Instagram post received a substantial amount of likes and positive comments from followers, showing the effectiveness of CrossFit’s against-all-odds message.

Brand Learnings

CrossFit gains audience engagement by inspiring and building community on social media
What’s most successful on Twitter: motivating quotes
What’s most successful on Facebook: commenting on hard, terrifying, and awe-inspiring WOD’s along with fellow CrossFit community members
What’s most successful on Instagram: motivating (and sometimes tear-jerking) video and photo content

Nike Training Club

Nike Training Club, a popular smartphone app built for women featuring workouts from professional athletes and recommended exercises, provides substantial free content while simultaneously showing off Nike’s latest workout gear on aspiration-worthy athletic bods. Its social media presence is largely devoted to driving app downloads with the incentive of exclusive content.

Most Engaging Brand Tweet

.@skydigg4 is heating up the #NTC app. #canyoudiggit http://t.co/UEYTfoww52 pic.twitter.com/JntDrYnpj0

— NikeWomen (@nikewomen) April 2, 2014

In this Tweet, Nike uses aspirational celebrity athlete content (via a seriously fierce image) to direct folks towards its app (and the exclusive content to be found there).

Most Engaging Brand Facebook Post

Nike Training Club uses Facebook to reinforce its connection with fans. This post lets fans know what’s to come in the app, which is clearly an effective strategy.

Most Engaging Brand Instagram Post

This post perfectly exploits Instagram’s role as the place for rich, appealing visual content. It doesn’t provide new information, but it does get the credit card in an athletic frame of mind.

Brand Learning

Nike Training Club strategically posts different content on different social media platforms for different purposes.
Twitter is for driving followers towards the app
Facebook is for publicizing what’s next on the app and deepening fan connection with the app
Instagram is for attractive visual content that tugs at the wallet

Equinox

Equinox is an upscale gym with locations in major American, Canadian and UK cities. While it doesn’t have the impressive follower counts of more mass market gym brands (see below), it gets a lot of love from the followers it does have. From March 26-April 2, 2,132 of Equinox’s 8,597 Twitter followers engaged with the brand–an impressive 1/4 of its followers.

Most Engaging Brand Tweet

Make the weekend last longer. #earlymorningworkout pic.twitter.com/UtRrAa8CW2

— Equinox (@Equinox) March 30, 2014

The success of this Tweet is all about timing, timing, timing.Who doesn’t want a longer weekend? What better way to motivate people to come to your gym than by linking their desire for more meaningful moments with your brand? It’s no coincidence that this Tweet went out on a Sunday morning.

Most Engaging Brand Facebook Post

This post is successful for two reasons: it includes a pun (everybody loves a pun), and it reminds people of an exercise we should all be doing.

Brand Learnings

Equinox has found social media success by using a broad range of content, always deployed with good timing: humorous content, aspirational content, and emotion-centered content.
Equinox maintains consistency across all social media channels thanks to a well-defined sassy, direct brand voice.

SoulCycle

SoulCycle, a rapidly expanding spinning studio chain with a cultish following that includes the likes of Oprah and Kelly Ripa, is growing quickly on social media, too. SoulCycle loves to respond to customers both happy and disappointed on Twitter, and frequently updates its social media channels with inspirational, timely content designed to get peeps off their butts and onto bikes.

Most Engaging Brand Tweet

#DailySOUL: Open yourself up to the possibility that the best part of your life hasn't even happened yet. – @JolieWalsh

— SoulCycle (@soulcycle) March 26, 2014

Once again, inspirational quotes on Twitter FTW.

Most Engaging Brand Facebook Post

SoulCycle carries its powerful inspirational content over to Facebook, too, posting videos and repping its “Soul Cycle family”–happy employees and customers galore. Most Engaging Brand Instagram Post

This post was put up on baseball’s opening day, proving that brands can win by including content not directly related to their product or service.

Brand Learning

Inspiration wins once again in the form of short quotes on Twitter, but brands can deepen their relationships with fans on Facebook
Brand content doesn’t necessarily have to be tied to brand product to win on social media

24 Hour Fitness

24 Hour Fitness is the world’s largest (by memberships) privately owned and operated fitness center chain. It has more than 420 clubs in 18 states in the US. With such a large reach and customer base, it’s the fast food of fitness–convenient, efficient, and always available.

Most Engaging Brand Tweet

RT if you agree! #reasons2exercise pic.twitter.com/q0lMzQpXf7

— 24 Hour Fitness (@24hourfitness) March 29, 2014

24 Hour Fitness is direct in asking its followers to interact with its posts. This post is successful because it asks followers to do a specific thing, and asks them to agree or disagree with a positive message–which, of course, pushes people to align themselves with the positive message.

Most Engaging Brand Facebook Post

Notice anything similar about this post? 24 Hour Fitness promotes the same material on Twitter and Facebook, just with a different introduction. This ensures they widen the net for their content, catching people who might be on Facebook but aren’t on Twitter, or vice versa.

Brand Learnings

Posting the same content on different social media channels can work if the content is compelling enough to your audience and if you are trying to hit different segments of your customer base that might heavily favor one social media channel over another

Anytime Fitness

Anytime Fitness, another widespread fitness chain, has double the engagement on Facebook that it does on either Instagram or Twitter (and an overwhelmingly larger amount of fans). Is this because, as recent finding suggest, Facebook is drawing older users and driving away younger ones? While Anytime Fitness has plenty of content that appeals to younger people on its feed, it is one of the few national gym chains that markets to older people, as well.

Most Engaging Brand Tweet

https://twitter.com/AnytimeFitness/statuses/450290167031812096

This Tweet gives the people what they love: helpful lifestyle content they don’t have to pay for. It doesn’t take a rocket scientist to see why it was a retweet gem.

Most Engaging Brand Facebook Post

With all the information on fitness out there, it’s easy to feel overwhelmed. This post provides clear data that helps clear up any strength training confusion.

Most Engaging Brand Instagram Post

The text that goes with this post (click through to see) demonstrates Anytime Fitness’s love for its members. Members like to feel appreciated, and the popularity of this post makes that clear.

Brand Learnings

Strategy tip: provide free content that’s actually useful for more engagement
Build trust and a positive association between your brand and your audience by clearing up any confusion they might have about your general industry
Show your customers/audience/members some love to feel the social media love back

Gold’s Gym

Gold’s Gym is an international gym chain known for its friendliness towards bodybuilders and its innovative classes, such as “Cardio Cinema,” wherein members watch full-length films while on treadmills instead of reclining in seats. Just like their gyms, Gold’s maintains an intense but playful presence on social. Most Engaging Brand Tweet

https://twitter.com/GoldsGym/statuses/450759660619169792

There’s that intense presence I was talking about.

Most Engaging Brand Facebook Post

And again, like 24 Hour Fitness, we’ve got a Twitter/Facebook content popularity repeat.

Most Engaging Brand Instagram Post

It’s a trifecta!

Brand Learnings

Know your audience: Clearly, this message (interestingly, the opposite of 24 Hour Fitness’s message) resounded well with Gold’s Gym’s audience, since it was a top performer on all three major social media channels. This is a great example of a brand with a strong, accurate sense of self.

Crunch Fitness

Crunch Fitness is an American fitness club chain that strives to make workouts fun and the opposite of boring, a sensibility it imbues in all its social media content.

Most Engaging Brand Tweet

Check out our @POUNDfit class being featured on the @ElvisDuranShow's #WorkoutWednesday segment today! http://t.co/Eh6OjIMiD6

— Crunch (@CrunchGym) March 26, 2014

The Elvis Duran Show, a popular morning radio show in New York City, combined its forces with Crunch for a video segment that it also aired on the radio. This kind of cross-platform exposure works well for Crunch.

Most Engaging Brand Facebook Post

Enough said.

Most Engaging Brand Instagram Post

This playful Instagram video publicizes Crunch’s Rocky-inspired class and provides viewers with a chuckle-inducing workout demonstration, too.

Brand Learnings

Partnering with other brands and celebrities is a great way to spread your brand to people who otherwise might not have been exposed (or remind them of your brand’s capabilities/features)
Use #tbt in a creative way and watch audience engagement take off
Instagram video is a great tool for setting your post apart from all the other’s on a user’s feed

Health Magazine

Health magazine has built an ultra-strong fitness brand by providing innovative content with everything from slimming recipes to workout video clips. They perpetually release a wonderfully wide range of fitness-related content, but what’s performing the best right now?

Most Engaging Brand Tweet

New to belly-blasting? Here's an easy, but efficient move for you: The front plank! http://t.co/qGyOn828iT pic.twitter.com/YvAy7YTxSE

— Health (@goodhealth) March 29, 2014

The plank makes a return appearance on this list! Apparently, fitness enthusiasts like learning power moves that they don’t have to go to the gym to do.

Most Engaging Brand Facebook Post

Recipes are a great driver for getting people to your site and making ’em stay there–plus, on social media, they provide unique added value and quality pics.

Most Engaging Brand Instagram Post

But it’s not all eating clean. Health prides itself on a message of balance, not deprivation, so pictures of beautifully hued macaroons occasionally make their way onto their Instagram (a great move for tailoring content to the visual social network).

Brand Learnings

Health succeeds by posting a wide variety of content on all its social networks
Tailor the content to the social network

Jillian Michaels

Jillian Michaels, a personal trainer who came to fame through the Biggest Loser TV megahit, now has her own fitness megabrand that includes everything from DVD’s to apparel. She walks a fine line of being a celebrity and health authority, and is incredibly popular on social media.

Most Engaging Brand Tweet

Exactly! pic.twitter.com/LBi13nprth

— Jillian Michaels (@JillianMichaels) March 27, 2014

Michaels preaches a message of hard work and radical self-acceptance. The philosophical bent of her brand is a big part of what draws her audience.

Most Engaging Brand Facebook Post

Michaels spreads the same message to Facebook fans.

Brand Learnings

Uplift ’em: people respond well to positivity that’s non-branded (and seems appropriate to your brand). Don’t be afraid to post a non-branded piece of content for higher rates of engagement.

Wrap-Up

So, we’ve learned many things. Mainly that people love posts about planks (just kidding) (say that ten times fast). But there are also some questions left in the air, such as: Does the amount of fans and followers that fitness brands have on social media correspond to their member/subscriber base? How does a brand go about figuring out that connection?

What do you think it takes for a fitness brand to see success on social media? Is there a formula or is it different for different brands with different target audiences? How can you apply this industry’s social media lessons to your own campaigns? Holler in the comments below!!

This post 10 Fitness Brands Winning Social Media originally appeared on Sprout Social.