E-commerce highlights from Mary Meeker’s Internet Trends report

With online sales crossing the $4 billion mark, e-commerce saw 16% year-over-year growth. The post E-commerce highlights from Mary Meeker’s Internet Trends report appeared first on Marketing Land.

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5 Step Pinterest Marketing Strategy to Dominate 2018

How to Sell on Facebook

The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services. Read the full article at MarketingProfs

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How to Sell on Facebook

The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media https://ift.tt/2JkrdMo

The Social Networks B2B and B2C Marketers Value Most

Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner. Read the full article at MarketingProfs

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The Social Networks B2B and B2C Marketers Value Most

Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media https://ift.tt/2LbsSkG

A Quick, Punchy Week on Copyblogger

This was a short week on Copyblogger, as we took Monday off in observance of Memorial Day. On Tuesday, Stefanie Flaxman wrote about one of my favorite topics — the Necessary Mess, and why writers need it. She gives some helpful tips on how to get comfortable with the funky stuff that comes before the
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Bing Ads rolls out In-Market Audiences to all US advertisers

Now out of pilot with over 170 audiences determined to be in buy mode. The post Bing Ads rolls out In-Market Audiences to all US advertisers appeared first on Marketing Land.

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5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time

Part of being a successful blogger isn’t just finding the right niche, but being able to continue creating great content for this same niche over the long haul.

The post 5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time appeared first on Search Engine People Blog.

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4 Tools to Find and Manage Influencers

Are you working with social media influencers? Wondering how to vet and recruit influencers? In this article, you’ll discover four tools to manage your influencer relationships. #1: Identify and Vet Influencers With Influence.co and Social Blade Influence.co is a tool that helps you easily find and connect with influencers who want to work with brands. [...]

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12 Facebook Ad Examples You Wish You Made

Social Proof: How to Use Marketing Psychology to Boost Conversions

Deliver more relevant experiences with Optimize and AdWords

Search is one of the most important acquisition channels in a marketer’s toolkit. But it’s not enough to just optimize search ads. It’s essential to consider the entire customer journey and keep people engaged once they reach your site. That’s why we introduced an integration between Optimize and AdWords to make it easy for marketers to test and create personalized landing pages.

How Spotify boosted conversions with Optimize and AdWords

Spotify, one of the world’s leading audio streaming services, is just one example of a company that has successfully used the Optimize and AdWords integration to drive more conversions from their search campaigns. Spotify discovered that the most streamed content in Germany was actually audiobooks, not music. So they wanted to show German users that they have a wide selection of audiobooks, and also that the experience of listening to them is even better with a premium subscription. 

Using the AdWords integration with Optimize 360 (the enterprise version of Optimize), Spotify ran an experiment that focused on users in Germany who had searched for "audiobooks" on Google and clicked through on their search ad. Half of these users were shown a custom landing page dedicated to audiobooks, while the other half were shown the standard page. The custom landing page increased Spotify’s premium subscriptions by 24%. 

"Before, it was a fairly slow process to get all these tests done. Now, with Optimize 360, we can have 20 or more tests running at the same time. It’s important that we test a lot, so it doesn’t matter if we fail as long as we keep on testing,” said Joost de Schepper, Spotify’s Head of Conversion Optimization."

Watch Spotify’s video case study to learn more

Driving your own results

Today, we’re announcing three new updates to make it easier for all marketers to realize the benefits that Spotify saw from easily testing and creating more relevant landing pages:

1. Connect Optimize with the new AdWords experience

You can connect Optimize to AdWords in just a few steps. Follow these instructions to get started.

Not using the new AdWords experience yet? Make the switch to gain access to more actionable insights and faster access to new features.

2. Link multiple AdWords accounts at once

For advertisers that have many AdWords accounts under a manager account, individually linking each of those sub-accounts to Optimize can be time consuming.

Now, you can link your manager account directly to Optimize. This will pull in all your AdWords accounts at once, allowing you to immediately connect data from separate campaigns, ad groups, and more. To get started, switch to the new AdWords experience, and then you’ll see an option to link your manager account in your Linked accounts, learn more.

3. Gain more flexibility with your keywords

You can now run a single experiment for multiple keywords, even if they’re across different campaigns and ad groups. For example, test the same landing page for users that search for “chocolate chip cookies” in your “desserts” ad group and for users that search for “iced coffee” in your “beverages” ad group.

With the Optimize and AdWords integration, driving results through A/B testing is fast and simple. Sign-up for an Optimize account at no charge and get started today.

Happy Optimizing!

Posted by Rotimi Iziduh, Product Managger, Google Optimize

Source Google Analytics Blog https://ift.tt/2J10KQL

How brands can find and keep customers without third-party data

With third-party data diminished by GDPR, Apple, Google and issues of quality, some marketers want to live primarily on first-party data. The post How brands can find and keep customers without third-party data appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Skynet, Gluten-Free Cupcakes, and the Paradox of Automation

This is a weird time to talk about marketing automation. If you spend time on social media, you’re probably fed up with the plague of misinformation bots that cluster around any important conversation. Then we found out that companies like Cambridge Analytica had put their slimy hands on our data by taking advantage of our
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The post Skynet, Gluten-Free Cupcakes, and the Paradox of Automation appeared first on Copyblogger.

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Mining PPC Search Query Data: 3 Filters Every Account Can Use

Every PPC advertiser on AdWords or Bing Ads is sitting on a gold mine of data; the search query report (SQR) or search terms report. Appropriately mining this data can increase revenue, improve conversion rates & help you better understand what potential customers are looking for. Why Is The Search Query Report Important? The [...]

The post Mining PPC Search Query Data: 3 Filters Every Account Can Use appeared first on Search Engine People Blog.

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DoubleClick Bid Manager opens up digital audio ad buying globally

Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music. The post DoubleClick Bid Manager opens up digital audio ad buying globally appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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6 Tools for Social Media Content Inspiration

Need more ideas to fill the gaps in your social media posting calendar? Looking for tools to help? In this article, you’ll discover six tools and websites that will help keep your social media content interesting, timely, and relevant. #1: Discover Unofficial Holidays and Popular Events With Forekast Forekast is one of the best places [...]

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Taking Experiential Marketing Beyond Events and the Tradeshow Floor

Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level. Read the full article at MarketingProfs

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8 Standout Social Media Marketing Examples From 2018

GDPR Is Already Here: A Simple Marketing Guide for Compliance

GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need. Read the full article at MarketingProfs

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Ask the #SMXperts: Going All-In On AMP

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments. The post Ask the #SMXperts: Going All-In On AMP appeared first on Marketing Land.

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It’s time for local business to take voice search seriously

Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search. The post It’s time for local business to take voice search...

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The status of Google’s presence in Google Shopping Auctions

Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it's changed over time. The post The status of Google’s presence in Google Shopping Auctions appeared first on Marketing Land.

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Search is more than Google: Mastering vertical search optimization

Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers. The post Search is more than Google: Mastering vertical search...

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Be a Bad Writer to Be a Great Writer

I wrote about writing practice last week for a specific reason. Summer is quickly arriving here in the Northern Hemisphere, and when the seasons change, I reevaluate my habits and goals. What should I stop doing (aka, What’s not working?) What could I optimize? What would I like to add to my routine? You probably
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The post Be a Bad Writer to Be a Great Writer appeared first on Copyblogger.

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Google holds an AMA-style meeting with dozens of publishers on GDPR

We have obtained the follow up letter Google sent to publishers who attended. The post Google holds an AMA-style meeting with dozens of publishers on GDPR appeared first on Marketing Land.

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5 PPC mistakes you’re probably making in your campaigns

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel...

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