Does the rift in AI matter to marketing?

AI is at a fork in the road. Neither option is promising, but does that really matter?

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LinkedIn Ad Retargeting: What Marketers Need to Know

Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast. AJ is the world’s leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at […]

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Episerver rebrands as Optimizely

The digital experience vendor takes on the name of one its recent acquisitions.

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Facebook Ads Analytics: How to Stop Wasting Money

Are you paying too much for Facebook ads? Wondering which metrics are best to help you analyze your ad performance? In this article, you’ll explore three key metrics to analyze Facebook ad costs and discover benchmarks to assess these performance stats. You’ll also learn what to adjust if your stats don’t meet the benchmark performance […]

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When martech isn’t martech

If a tool is used by marketers, does that make it part of the martecfh stack? Where do we draw the line?

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Don’t miss the upcoming keynotes at MarTech

Join thousands of senior marketers at online at MarTech, March 16-17, for a FREE expert-led training experience.

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Social Media Marketing Strategy: 5 Steps to Sales and Conversions

Need a better social media strategy that leads to conversions and sales? Wondering how to naturally accelerate the path to conversion? In this article, you’ll discover how to build buzz and anticipation for products and services on Facebook and Instagram. You’ll find a five-step promotion plan you can put into action today to handle objections […]

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Train with the experts from Adobe, Microsoft, and more at SMX

Meet some of the marketing experts who will guide you on your learning journey this February.

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What is marketing ops?

We know it when we see it, but can we define it?

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How to Make Low-Cost Video Ads That Convert

Want to easily create video ads that convert? Worried you need special skills or a big budget? In this article, you’ll discover how to create high-converting ads without outsourcing to pros. You’ll find four tools to easily create video ads and get a step-by-step walkthrough to produce a video ad from start to finish. To […]

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What is broken that a CDP will fix?

What functionality would a CDP replace in your marketing stack?

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Your exclusive MarTech preview is here

Join us online for free at MarTech, March 16-17, to explore essential marketing operations challenges and opportunities.

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Rethinking your strategic planning for 2021

How to change your approach to strategic planning in this fast-moving business environment.

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Snapchat Ads: How to Get Started

Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat […]

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How Rakuten Viki is promoting K-drama to a global audience

A martech stack featuring Movable Ink and Braze is critical to user engagement.

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Facebook Group Engagement: How to Develop a Loyal Community

Does your business manage a Facebook group? Wondering how to build an engaged group that supports your business goals? In this article, you’ll find five steps to create a Facebook group that members will return to and engage with. You’ll also get examples of posts you should be using and discover three types of posts […]

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The SMX Report agenda is live!

Your journey to mastering search marketing analytics begins here.

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Facebook Ads Rejected? Here’s What to Do

Did Facebook reject your ad? Wondering if there’s a way to avoid rejection or overturn decisions? In this article, you’ll discover common mistakes that negatively impact Facebook ads and get tips to troubleshoot disapproved ads on your own. You’ll also find out how to submit a request for review of a disputed ad. To learn […]

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Facebook Business Suite: What Marketers Need to Know

Looking for a better way to manage your Instagram and Facebook marketing? Have you heard about Facebook Business Suite? In this article, you’ll learn what Facebook Business Suite is, how it compares to Creator Studio and Business Manager, and whether it’s the right tool for your small business. What Is Facebook Business Suite? Ever since […]

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ON24 files for an IPO

After a period of losses, ON24 catches the virtual event wave.

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What to Do When Your Facebook Ads Fail

Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to […]

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Is your marketing ops team ready to implement a new CDP?

Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it.

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Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier

How to avoid over-specialization and the bottle-necks it creates.

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Using Facebook Ads Manager to Analyze Your Ad Performance

Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager? In this article, you’ll discover how to create a custom report layout in Facebook Ads Manager. You’ll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters […]

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YouTube TrueView Ads Demystified: What Marketers Need to Know

Thinking of using skippable YouTube video ads? Wondering which TrueView ads you should try? In this article, you’ll discover three types of YouTube TrueView ads to improve lead generation, brand awareness, and sales. Note: This article assumes you know how to properly set up a YouTube ad campaign. Read this article for step-by-step instructions. #1: […]

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MarTech workshops = real experts, actionable tactics

Choose one for just $149, or mix and match to unlock 15% off your total registration.

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Virtual events platform Hopin acquires Streamyard

Expect consolidation in the virtual event space in 2021.

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How marketing ops can survive and thrive M&A

Merging teams and systems following a merger or acquisition can be an opportunity rather than a crisis.

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