Facebook promoted lies and conspiracy theories following Amtrak crash

Facebook just can't help itself. 

Following news Wednesday morning that an Amtrak train full of Congressional Republicans crashed into a truck, the social media site was soon promoting conspiracy theories and lies purporting to explain the sinister forces behind the tragedy that left one person dead. 

SEE ALSO: This was the year we turned on social media

For a company that has publicly and repeatedly been accused of enabling the spread of so-called "fake news," this is just yet another major misstep in a long line of missteps. 

First spotted by The Daily Beast's Ben Collins, Facebook's screw up du jour involved the "People Are Saying" section of Trending Topics. The phrase "Charlottesville, Virginia," which is near where the train wreck occurred, was trending, and clicking through brought a Facebook user to a page with information about the incident.  Read more...

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Marketing Day: Link-building prospects, location data accuracy & Super Bowl LII ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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What to get right before launching a global business

Columnist Thomas Stern shares how taking care of business at home helps ensure global success.

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Channel your inner explorer to find link-building prospects

Columnist Julie Joyce shares tips and tricks for finding link-building prospects

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How location data accuracy leads to stronger personalization

Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.

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6 hot trends travel brands should watch in 2018

Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in 2018.

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Innovid partners with mobile ad platforms to upgrade VAST

The initiative, says the video marketing platform, is the first such multiparty effort.

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Conversica expands channels, markets with Intelligens acquisition

The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international office.

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Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers

Twitter’s recently departed COO tightened the company’s sales strategy and relationships with advertisers.

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What Is an API & Why Does It Matter?

Are You Sitting Down? Sprout Social’s Instagram Publishing for Desktop is Here!

This family took on the TidePod challenge and it's not what you think

The Oribello family in Colorado pretended to take part in the Tide Pod Challenge by swapping out the detergent pods for frosted treats. The family claims to have posted the video to raise awareness of the dangers of eating TidePods. Some in the comment section praised them for their successful prank, while others criticized their actions.  Read more...

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The ROBO Economy: How Online Reviews Influence Offline Sales [Infographic]

Online reviews influence online sales, but how much do they also influence offline purchase behavior? Bazaarvoice looked at the ROBO (research online, buy offline) multiplier across various industries and found that consumer-generated content crosses channels. Read the full article at MarketingProfs

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Big companies are treating Amazon like a branding channel

Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products.

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The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots

We're four days out from the Super Bowl. Here's how online activity and engagement are shaping up for the brands in the game this year.

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How to Use Visual Storytelling to Improve Your Social Marketing

As a marketer, you can’t afford to be behind the competition. You never sleep on the job — you should always be on the lookout for the next avenue for growth. Statistics show that 74% of marketers incorporate the use of visual content in their social media marketing, and it’s not hard to see [...]

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The ‘Old School’ Factors that Lead to 21st-Century Sales

When I first started out as a business owner, marketing my freelance copywriting services, I was very aware of my biggest constraint: I was a lousy salesperson. When I was a kid, I had a hard time selling raffle tickets to my own grandmother. And all the books I was reading said that I had
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3 ways humans can do PPC better than machines alone

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of...

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How to Drive Traffic With Your Facebook Cover Photo

Want to drive Facebook traffic to your website without using ads? Wondering how your Facebook cover image can help? In this article, you’ll discover how to use your Facebook cover image to generate clicks that convert into leads. Why Use Your Facebook Cover Photo in a Lead Capture Campaign? One frustration for businesses on Facebook [...]

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- Your Guide to the Social Media Jungle

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Instagram gave brands a hot new feature, but still won't give users a chronological timeline

Instagram's latest update is totally here for you — as long as the you in question just so happens to be a major brand account on its platform. 

That's right, as of today, businesses now have the ability to schedule posts. And new features are all good and fine, I guess, but what I'm really trying to say here is maybe Instagram could have released a chronological timeline instead?

SEE ALSO: This was the year we turned on social media

Sure, scheduling posts will help Wendy's social media team get that definitely important burger content to the company's followers at 2 a.m. or whatever, and Instagram's developers should be praised for making this crucial innovation possible, but maybe they could have instead spent some time building a toggle switch for users to turn off the terrible algorithmic timeline?  Read more...

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Instagram adds option to schedule posts via new Graph API as old Platform API nears shutdown

Businesses will also be able to see the public posts that mention and tag their brands as well as other business profiles through the API.

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