Actionable, expert-led SEO & SEM training… happening next week!

Join 1,000+ fellow search marketers online, December 8-9, for SMX.

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Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

The social media marketing week in review: A round up of news and announcements you may have missed.

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Record growth in online shopping over the holiday weekend

Friday was the biggest online shopping day ever. And today might beat it.

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How to Create Instagram Guides: Step-by-Step Setup

Wondering how to set up Instagram guides? Want to curate catalog-like collections of content on Instagram? In this article, you’ll learn how to create Instagram guides and discover examples you can model to promote your business with Instagram guides. What Are Instagram Guides? Instagram guides were initially introduced in mid-2020 and limited to the health […]

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TikTok Content Marketing: How to Grow Your Business With TikTok

Want to grow your business? Wondering if TikTok can help? To explore TikTok content marketing, I interview Keenya Kelly on the Social Media Marketing Podcast. Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online. She’s the author of Before You Quit Your Day Job: A Strategic Guide for Entrepreneurs, […]

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The outlook for CRM in a COVID and post-COVID world

The first part of our look at the state of CRM.

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How consumers can earn money from their data

Catching up with Killi, an app with every consumer on the planet as a potential client.

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How to Create a Google Data Studio Dashboard

Need to quickly gain insights from your marketing efforts? Wondering how to use Google Data Studio to easily create visual dashboards? In this article, you’ll learn how to create and customize a Google Data Studio dashboard that delivers clear answers you need to improve your marketing. You’ll also discover how to quickly create an entire […]

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Take a peek into PPC routines during Cyber Five week

After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.

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Hubspot and Howard University partner for Center of Digital Business

Partnership covers both students and faculty for experiential learning and research opportunities.

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Repurposing an internal digital ad solution for client use

Internal data sources serve as the foundation for a new external platform.

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Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more

The social media marketing week in review: A round up of news and announcements you may have missed.

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Is your transformation strategy really a strategy?

As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance you’ll end up someplace else.

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How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business

Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible.

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Don’t miss Search Marketing Expo online December 8-9

Join us online at SMX, December 8-9, for actionable tactics on the most pressing SEO and SEM challenges.

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Facebook Ads for Local Businesses: A Framework for More Revenue

Does your local business need more paying customers? Need a proven Facebook ads strategy? In this article, you’ll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work best at each level. You’ll also find specific advice you can apply to attract new customers, […]

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Google Analytics 4: What Marketers Need to Know

Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. You’ll discover how […]

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Hacking the virtual event stack

Examine your current and future audience needs when choosing your virtual event stack

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Virtual events are here to stay: and they’re a digital channel

Integrate argues that virtual events should be seen as something more than substitutes for in-person.

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In-video engagement as an alternative to ads

How to activate engagement within the video-viewing experience.

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Finding value through negotiation with martech vendors

Experienced leadership with hands on marketing operations experience matters.

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How to Use LinkedIn Text Ads: The Budget-Friendly Option

Ready to run LinkedIn ads but don’t know where to start? Worried the costs are too high? In this article, you’ll learn how to properly set up LinkedIn’s most cost-effective ad type: LinkedIn text ads. You’ll find tips for targeting, bidding on cost per click (CPC), and more. To learn how to set up LinkedIn […]

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Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

The social media marketing week in review: A round up of news and announcements you may have missed.

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