U.S. tourists arrested for baring their butts outside a Thai temple for Instagram

It's all fun and games on Instagram until you post a partially naked photo of yourself in front of a sacred Thai temple and get arrested.

That's how the saying goes, at least for U.S. tourists and Instagram stars Joseph and Travis Dasilva, who were arrested in Thailand on Tuesday and charged with public indecency after snapping a photo of their bare bums in front of Bangkok's famous Wat Arun temple.

As The Bangkok Post noted, immigration police apprehended the 38-year-old U.S. citizens at Don Mueang airport on warrants pertaining to the revealing pictures on their Instagram account, "Traveling Butts," which soon went viral after being posted. Read more...

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Here's a $30 tool that uses competitor data to improve your social media game

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.

Social media is an integral component to any marketing strategy. Or it should be. Knowing your way around Facebook, Instagram, and other social media platforms isn’t just a perk anymore — it’s a must. And to be at the top of your game, you need to know what your competitors are up to.

SEE ALSO: Get that side hustle going and learn how to make money off of your blog

Enter Social Insider, a tool used by more than 4,000 companies, including Blitzmetrics, Skyscanner, and Vice. Social Insider lets you see your competitors' posts, content performance, engagement metrics, audience growth, boosted posts, hashtags, and more — making it easier for you to see what works and what doesn’t. Read more...

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Instagram’s business profiles are being used by more than 25 million marketers

Since July, at least 10 million businesses have adopted Instagram’s version of Facebook’s Pages.

Please visit Marketing Land for the full article.

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SEO SWOT Analysis: Focus your efforts in areas that deliver results

Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business's strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts.

Please visit Marketing Land for the full article.

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Marketing Day: Omnichannel marketing, 4D interactive ads & Snapchat’s redesign

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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To marketers, the future looks like touch point whack-a-mole

The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they'll need to rethink their martech stacks.

Please visit Marketing Land for the full article.

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It’s time to get real about omnichannel marketing

Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

Please visit Marketing Land for the full article.

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ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity

Advertisers can glean behavioral data based on the choices users make when engaging with the ads.

Please visit Marketing Land for the full article.

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Get the most out of Data Studio Community Connectors

Data Studio Community Connectors enable direct connections from Data Studio to any internet accessible data source. Anyone can build their own Community Connector or use any available ones.

Try out the new Community Connectors in the gallery

We have recently added additional Community Connectors to the Data Studio Community Connector gallery from developers including: DataWorx, Digital Inspiration, G4interactive, Kevpedia, Marketing Miner, MarketLytics, Mito, Power My Analytics, ReportGarden, and Supermetrics. These connectors will let you access data from additional external sources, leveraging Data Studio as a free and powerful reporting and analysis solution. You can now use more than 50 Community Connectors from within the Gallery to access all your data.

Try out these free Community Connectors: Salesforce, Twitter, Facebook Marketing.

Find the connector you need

In the Data Studio Community Connector gallery, it is possible for multiple connectors to connect to the same data source. There are also instances where a single connector can connect to multiple data sources. To help users find the connector they need, we have added the Data Sources page where you can search for Data Sources and see what connectors are available to use. The connector list includes native connectors in Data Studio as well as verified and Open Source Community Connectors. You can directly use the connectors by clicking the direct links on the Data Sources page.

Vote for your data source

If your data source is not available to use through any existing connector, you can Vote for your data source. This will let developers know which Data Sources are most in demand. Developers should also let us know which Community Connector you are building. We will use this information to update the Data Sources page.

Tell us your story

If you have any interesting connector stories, ideas, or if you’d like to share some amazing reports you’ve created using Community Connectors please let us know by giving us a shout or send us your story at community-connector-feedback@google.com.

Posted by Minhaz Kazi, Data Studio Developer Relations Team

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Is establishing a brand-safety KPI a good idea?

Columnist Rob Rasko discusses the benefits of providing marketers and their agencies with a single metric for measuring brand safety.

Please visit Marketing Land for the full article.

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Embedding images in email? Consider these 3 techniques

Embedding images in an email can be tricky. Columnist Scott Heime walks you through three methods email marketers use to help you prepare for potential hurdles.

Please visit Marketing Land for the full article.

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Three Ways Marketers Can Use Both Data and Common Sense

Relying solely on analytics tools when making business decisions can lead to misdirected targeting, causing major consequences for an organization's bottom line. Read the full article at MarketingProfs

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Report: Google to reabsorb Nest to better compete with Amazon in smart home market

Nest was acquired in 2014 for $3.2 billion and later became one of the company's "other bets."

Please visit Marketing Land for the full article.

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Facebook halts advertisers from using targeting to exclude racial groups

ProPublica revealed last week that Facebook’s ad-targeting options could still be used to discriminate against ethnic groups and violate federal law.

Please visit Marketing Land for the full article.

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Writers: It’s Time to Get Paid What You’re Worth

This week is for our professional writers — whether you’re a freelancer or you work for a bigger organization. We’re tired of you missing out on the great gigs and the plum jobs, while you watch people zoom past you who can hardly type The Cat on the Mat. Poverty is overrated. Let’s get you
Read More...

The post Writers: It’s Time to Get Paid What You’re Worth appeared first on Copyblogger.

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How to Optimize a YouTube Channel and Videos for Better Visibility

Want more views for your YouTube content? Wondering how to show up in YouTube’s search and suggested videos? An optimized YouTube channel delivers a rewarding viewing experience and works with the YouTube algorithm to boost your visibility. In this article, you’ll learn how to set up and optimize your YouTube channel and videos for more [...]

This post How to Optimize a YouTube Channel and Videos for Better Visibility first appeared on .
- Your Guide to the Social Media Jungle

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China is deleting posts about a kindergarten allegedly abusing its toddlers

As anger swells around a Chinese kindergarten accused of abusing its toddlers, online discussion about the topic has been systematically deleted.

Earlier this week, the RYB Education New World kindergarten in Beijing was accused of feeding drugs to toddlers, and injecting them with unknown substances.

Outside of Beijing, the group runs over 500 kindergartens in China. 

SEE ALSO: Skype disappears from app stores in China, including Apple's

Parents have started protesting and circulating alleged photos of abuse online.

But comments and posts about the topic are disappearing on Chinese social media, which the state monitors and scrubs of objectionable content regularly. Read more...

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Man who deactivated Trump's Twitter account thought it wouldn't actually work

The identity of the Twitter employee who briefly deactivated Donald Trump's Twitter account is no longer a secret.

The former Twitter employee has finally come forward to share his perspective on what happened that day. Speaking to TechCrunch, Bahtiyar Duysak, who worked as a contractor at Twitter's San Francisco HQ, says he now thinks his actions were a "mistake." 

More surprising, though, he says he didn't think his actions would actually result in Trump's account being deactivated.

SEE ALSO: American hero deactivates Trump's Twitter account on their last day

While Duysak, a German national, doesn't offer much explanation about why he chose to remove the account in the final minutes of his job at Twitter, he apparently thought Trump's twitter was "was essentially protected from being deactivated over Terms of Service violations." Read more...

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What Snapchat’s major redesign and algorithmic feed means for marketers

In a major overhaul, Snapchat will divide the app with friends on one side and everyone else, including brands’ organic Stories, on the other.

Please visit Marketing Land for the full article.

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