How to Plan a Social Media Collaboration

Looking for an exciting way to reach a specialized audience? Have you considered a social media campaign collaboration? In this article, you’ll discover how to partner with another brand to promote products and services to your respective audiences. Why Run Joint Social Media Campaigns? The pace and competitiveness of social media marketing often narrow our […]

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Voice-based AI means brands must take an omnichannel approach with consumers

Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants. The post Voice-based AI means brands must take an omnichannel approach with consumers appeared first on Marketing Land.

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Learn how to build more emotionally engaging experiences with a personalized data strategy

Here are three audience management strategies marketers can use to supply new and captivating content. The post Learn how to build more emotionally engaging experiences with a personalized data strategy appeared first on Marketing Land.

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Marketing tools can be leveraged by sales teams, here’s how

Webinars, media coverage and video are marketing tactics that can be invaluable for sales. The post Marketing tools can be leveraged by sales teams, here’s how appeared first on Marketing Land.

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What Amazon Advertising’s big 2018 advancements will mean for 2019

The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities. The post What Amazon Advertising’s big 2018 advancements will mean for 2019 appeared first on Marketing Land.

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Year in Review: Top 10 digital marketing expert columns of 2018

A roundup of the most read columns from our digital marketing experts of the year. The post Year in Review: Top 10 digital marketing expert columns of 2018 appeared first on Marketing Land.

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Social Customer Care: Why Marketers Should Care

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? To explore why marketers should care about taking care of customers, I interview Shep Hyken. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social […]

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Publishers using real-time data can help their bottom line, here’s how

It's time publishers caught up to marketers on the personalization front. These three strategies can help. The post Publishers using real-time data can help their bottom line, here’s how appeared first on Marketing Land.

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Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 Retweets and a slew of comments and numerous sub-threads. The post Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards appeared first on Marketing Land.

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Compare 17 top SEO tools and platforms

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an...

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Alexa’s stellar holiday season bodes well for smartspeakers, connected technology

Customers used Alexa to order gifts 3x more than last year and bought 'millions more Amazon devices' than they did in 2017. The post Alexa’s stellar holiday season bodes well for smartspeakers, connected technology appeared first on Marketing Land.

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Social media 2018 put the spotlight on data, video, Stories

A wrap up of this year's social media advertising highlights. The post Social media 2018 put the spotlight on data, video, Stories appeared first on Marketing Land.

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Ask an SMXpert: New approaches in customization can build better analytics reports

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting. The post Ask an SMXpert: New approaches in customization can build better analytics reports appeared first on Marketing Land.

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How to Set Up Twitter Video Ad Campaigns

Want more Twitter users to see your videos? Wondering what your Twitter video ad options are? In this article, you’ll discover how to set up a video ad campaign on Twitter. Two Types of Twitter Video Ads Twitter offers two types of video ad campaigns: in-stream video views and promoted video views. In-stream video ads […]

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Instagram CPCs, CPMs drop as click-throughs continue to climb

AdStage's Paid Media report offers Q3 benchmark metrics for CPC, CPM and CTR across Facebook, Instagram, LinkedIn and Twitter. The post Instagram CPCs, CPMs drop as click-throughs continue to climb appeared first on Marketing Land.

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The Results of Our ‘Secret Contest’: 5 Winning Blog Posts from Our Certification Community

Did you know that Copyblogger certifies terrific content marketers? Well, we do, and we’ve been thinking about more ways we...

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5 Winning Blog Posts from Our Certification Community appeared first on Copyblogger.

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The Results of Our ‘Secret Contest’: 5 Winning Blog Posts from Our Certification Community

Did you know that Copyblogger certifies terrific content marketers? Well, we do, and we’ve been thinking about more ways we...

Continue Reading

The post The Results of Our ‘Secret Contest’:
5 Winning Blog Posts from Our Certification Community appeared first on Copyblogger.

Source Copyblogger http://bit.ly/2QT72tQ

Facebook’s year of apologies (to marketers)

Ten notable times Facebook said -- or, should have said -- "We're sorry" to marketers and advertisers in 2018. The post Facebook’s year of apologies (to marketers) appeared first on Marketing Land.

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How to Plan a Successful Influencer Marketing Campaign in 9 Steps

Wondering how to implement an influencer marketing campaign? Looking for a plan to follow? In this article, you’ll discover nine steps to plan and execute an influencer marketing campaign. #1: Create an Influencer Marketing Brand Brief Brands strive to create value for their customers, and as with any form of advertising, influencer marketing content should […]

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Without marketing strategy, the LUMAscape is one hand clapping

Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop personas. The post Without marketing strategy, the LUMAscape is one hand clapping appeared first on Marketing Land.

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Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams

Up to 80 percent of bidstream location data found to be either 'fraudulent or suspicious.' The post Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams appeared first on Marketing Land.

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3 inspiring campaigns that remind brands to be human during the holidays

Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. The post 3 inspiring campaigns that remind brands to be human during the holidays appeared first on Marketing Land.

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