New MarTech Today guide to Google Shopping, Amazon, and more

Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges.

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Social shorts: Dark mode comes to TikTok, Facebook rolls out new tool to give users more privacy

The social media marketing week in review: A round up of news and announcements you may have missed.

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How evolving risks and consumer distrust will shape digital marketing in 2020

Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year.

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IPG Mediabrands starts using Nielsen’s podcast audience insights to inform media decisions

IPG agencies will have access to audience and purchasing behavior data from 35,000 podcast listeners.

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Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year.

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Social Media Content Strategy: How to Respond to a Changing Marketplace

Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast. Jay is a marketing and customer experience strategist. He’s the founder of Convince […]

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Facebook warns of targeting limitations, says Checkout will take time

The company reported record revenues of $20.7 billion for the fourth quarter of 2019, but said privacy changes will affect growth.

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How to win Agency of the Year: Interview with a judge

Past winners of our coveted Agency of the Year awards — awarded for both SEM and SEO specialties — have included Metric Theory, Rise Interactive, Wolfgang Digital and Wpromote. Make 2020 the year you and your team are awarded the highest honor in search.

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The digital marketing transformation led by Google and Amazon

It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms.

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Is MarTech the experience for you?

Find out in this exclusive interview with Scott Brinker, MarTech program chair and VP platform ecosystem at HubSpot.

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GoDaddy buys content creation app Over, plans to integrate features into its product suite

Small businesses use Over to easily create digital content.

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How to Structure Your Content for Organic Google Rankings: A Proven Process

Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for creating content that ranks. Read the full article at MarketingProfs

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Brands are neglecting transactional emails, leading to deliverability issues and lost customers

Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren’t prioritizing user experience.

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How to Structure Your Content for Organic Google Rankings: A Proven Process

Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for creating content that ranks. Read the full article at MarketingProfs

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How to put together a top-tier SaaS marketing strategy

Choosing a marketing automation platform

Who are the major vendors? What should I be looking for? What are the costs?

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Is your marketing department the ‘useful idiot’ of your business?

In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the outside actor here is ignorance and it’s time to change that.

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2020 vision: three resolutions marketers are committing to this year

Marketers should be able to get more than 60% location opt-ins if they follow best practices

Control and value are key to convincing the “it depends” crowd to share their data.

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40 YouTube stats and facts to power your 2020 marketing strategy

What is Kubernetes? An explainer for marketers

As businesses look to rebuild their technology infrastructure, many are adopting Kubernetes platforms, a move that has implications for marketing and marketing operation teams.

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How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

Looking for analytics to assess your LinkedIn profile’s performance? Are you looking at the LinkedIn dashboard for profiles? In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a […]

The post How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard appeared first on Social Media Marketing | Social Media Examiner.

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What Apple’s strong iPhone 11 sales mean for marketers

Safari is the most popular mobile browser in the U.S. by a significant margin, with big implications for marketers.

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