Does your company really need a CDP?

Check out our marketer’s guide to CDPs and ask yourself these 9 important questions.

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YouTube to phase out exact counts for public-facing subscriber numbers

Starting September 2, the platform will begin showing abbreviated subscriber counts for channels with 1,000 or more subscribers.

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Social Shorts: Facebook Messenger updates, more AR effects in Snap Lens Studio, new CMO hires

The social media marketing week in review: A round up of news and announcements you may have missed.

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Instagram Stories for Business: How to Create Engaging Stories

Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers? To explore how to create compelling Instagram Stories for business, I interview Alex Beadon. Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is Gram Slam and her podcast […]

The post Instagram Stories for Business: How to Create Engaging Stories appeared first on Social Media Marketing | Social Media Examiner.

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13 essential Twitter stats to guide your strategy

Spotify’s rumored ‘Create a podcast’ feature could be a valuable resource for marketers

The “Create a podcast” button discovered in the Spotify app would allow users to create podcasts via Anchor, an app Spotify purchased in February.

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Buying martech is easy, managing the process to use it effectively is the hard part

Shifting priorities wreak havoc on our best intentions as martech buyers so it’s important to take the time to plan and avoid random acts of martech.

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Facebook rolls out automated lead generation feature for Messenger to all advertisers

First announced in May, the lead gen platform works with Facebook’s click-to-Messenger ads.

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Will Rich Communication Services (RCS) revolutionize business messaging?

Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far behind.

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3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy

Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps.

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A Better Way to Gauge Sales Lift: Closed-Loop Measurement

A healthy marketing budget can be powerful fuel for brand expansion and sales growth. But when sales improve, most marketers need to prove that their activity was the driver. Marketers must tie their tactics directly to sales outcomes in a way that's as simple and believable as possible. Read the full article at MarketingProfs

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Organising and prioritising your outreach list

If you’ve downloaded our complete guide to outreach or followed our blog series on getting started with outreach, building your outreach list and how to find suitable sites and outreach targets, you should have already collected the following information for your outreach list: Publication name Domain Author name Contact details If you’re manually building your […]

The post Organising and prioritising your outreach list appeared first on Builtvisible.

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A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast]

Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Read the full article at MarketingProfs

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A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast]

Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media https://ift.tt/2L1NbUB

A Farewell and Some Advice to Keep You Moving Forward

Well, our big news this week is that I’m going to be moving to a more solo career. The ultra...

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The post A Farewell and Some Advice to Keep You Moving Forward appeared first on Copyblogger.

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How to Write a Successful Social Media Proposal (Free Template Included)

7 Simple Steps to Master Instagram for Business

How to deliver brand authenticity & create connection on social (with free download)

11 Ways to Get Authentic Followers on Instagram

Report: There’s almost no correlation between online and offline consumer conversations

Brands can’t rely on “social media listing” as a proxy for broader consumer sentiment

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Facebook introduces new policies for political, social issue ads ahead of 2020 elections

The latest updates will start mid-September and advertisers running political, electoral or social issue ads will have until mid-October to comply.

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The importance of an effective review management workflow

Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can.

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Who’s speaking at SMX East?

Search marketing legends, fresh faces with something to share — and, of course, your friendly neighborhood Search Engine Land editors! Who will you meet at SMX East?

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Three Steps to Amplify Your Brand Message Beyond the Walls of Your Event

Some events capture the public imagination before, during, and afterward. The lure of such events is nearly impossible for brands to ignore. Marketers can make massive inroads tens of thousands of attendees at once--if they understand how to craft, deliver, and spread the right message. Read the full article at MarketingProfs

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Life After Copyblogger for Sonia Simone

I still remember the first time I asked Brian Clark if I could write for Copyblogger. I had been an...

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The post Life After Copyblogger for Sonia Simone appeared first on Copyblogger.

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Report: Email engagement benefits from less send frequency, subject line keywords

A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions.

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Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

Every company should be moving to multi-touch attribution, says Mediacurrent’s Adam Kirby — and it’s not just a marketing thing.

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How to Create LinkedIn Articles That People Will Read and Share

Do you create written content? Wondering how LinkedIn articles can improve your exposure? In this article, you’ll learn how to create LinkedIn articles that amplify your reach and engagement on LinkedIn. LinkedIn Articles vs. LinkedIn Posts: What Is the Difference? While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be […]

The post How to Create LinkedIn Articles That People Will Read and Share appeared first on Social Media Marketing | Social Media Examiner.

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Compare 14 top marketing automation platforms

Which marketing automation platform is right for your business?

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2Zxt9W2