Investment in influencer marketing is on the rise. Currently, 65% of brands plan to increase their spending in this area. That’s hardly surprising given that a recent study showed that 61% of consumers aged 18-34 have been swayed in their decision-making by influencers. Often, influencer marketing can be siloed into its own channel without considering […]
The post How to get the most out of your influencer marketing investment appeared first on Builtvisible.
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