In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with online marketing is to promote brand authenticity through content marketing. Promoting Authenticity Via Content Conversions drive revenue. [...]
The post The Need for Authenticity: Customer Engagement & Content Marketing appeared first on Search Engine People Blog.
Source Search Engine People Blog http://ift.tt/2FtOnLW
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