The secret code of personal gain lurking in the Kardashians' Instagram comments

When a member of the Kardashian family posts on Instagram, the world pays attention. 

But, venture into the comments section, and you won't find countless declarations of admiration from devotees, you'll see endless streams of words that you might not be familiar with. 

Scroll through the comments on Kim, Khloe, Kourtney, Kylie or Kendall's Instagram posts, and you'll find a never-ending stream of"lb," "cb," "row," and "first" comments, punctuated occasionally by the odd "😍" or "🔥". So, what the hell do these words mean?

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These esoteric words are actually being used by Instagrammers to advertise themselves  via the popularity of the Kardashian family's posts in order to gain Instagram fame. The Instagram lexicon of personal gain, if you will.  Read more...

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