Seo And Internet Marketing Professionals: MarTech Today: Twitter’s Mac Client, Big Data To Win Back Users & What’s An Ad Network?

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter (Finally) Updates Its Mac Desktop Client
Dec 30, 2015 by Matt McGee
Version 4 brings desktop app more closely in line with standard mobile app experience.
How Marketing Can Use Big Data To Win Back Users
Dec 30, 2015 by Josh Todd
How do you win back lost customers? Columnist Josh Todd reveals some key strategies for using your data to engage with users and invest in the right customer.
MarTech Landscape: What Is An Ad Network?
Dec 30, 2015 by Ginny Marvin
Ad networks have been around for nearly two decades. Find out how they work and what they offer publishers and advertisers.
Organic Food For Thought: Our Top All Things SEO Columns For 2015
Dec 30, 2015 by Jessica Thompson
What types of content were search engine optimization (SEO) professionals hungry for this past year? Our most read SEO columns covered topics ranging from Google developments to JavaScript crawling to mobile search — and more!