10 of the Best Tools for Market Research

Market research is an essential first step for launching any product or feature, but too many of us want to jump in and use our instincts instead of collecting the data we need to ensure success. Here are 10 tools that will make your research easier. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/3kyLtcx

How B2B Marketers Can Absorb and Apply Data Effectively: Six Questions Answered

Platform fatigue. IP targeting's limitations. Challenges of evaluating campaign performance. The impact of economic uncertainty. The disappearance of in-person events... B2B marketers are facing a host of unresolved issues and questions. Here are some answers. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2YdspYn

Why Customers Take Brand Surveys

Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research from DISQO. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/3iLU9vd

How to Identify and Avoid Survey Response Bias [Infographic]

We often use surveys to gain an understanding of how our customers think and feel about our product or services. But a poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. Here's how you can minimize response bias. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2AgCP0a

Brand Relevance: How to Identify Untapped Opportunity

Is your brand relevant to the various audiences--customers, influencers, the media--you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it? Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2Vw7i1e

Small Towns Present Big Opportunities for Marketers: Rural-Business Expert Becky McCray on Marketing Smarts [Podcast]

Rural and small-town business expert Becky McCray shares insights from the Survey of Rural Challenges, and explains the potential rural markets hold for global organizations. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2T5njvd

Qualitative Research: Even More Important in the Age of Big Data

Companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand the customer. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/39LrFx4

Big Data: Big Opportunity or Big Headache?

Big Data is taking over. Most of its seemingly obvious payoffs are mirages at best, or quicksand at worst, whereas others hold the potential for high returns. So, what are the keys to Big Data success? Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/35EsyFY

Can You Ensure Your Product Launch Isn't a Dud? Yes, Rapid Market-Testing Can Do That

Launching a new product can be a lot like throwing a dart at a map--while the map is in another room, the power is out, and you're fresh from the optometrist and your pupils are dilated... But you don't have to launch products--or even campaigns--with guesswork. Here's what to do ... Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/37mSM0L

Five Ways AI Is Changing the Future of Marketing Research for the Better

The rise of artificial intelligence is dramatically changing the way businesses understand and communicate with their audiences. Nowhere is that truer than in the fields of experience management (XM) and marketing research. See five ways AI is the future of research. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2l1fGaK

How Well Do You Know Marketing Trends? Test Your Knowledge. [Quiz]

How well do you know marketing trends? How versed are you in media use, consumer preferences, Super Bowl spend? To test your knowledge, visual designer and self-described "data enthusiast" Olivier Ballou created this custom interactive quiz for MarketingProfs. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2mnEiee

CDPs, DMPs, CRMs... Oh My! Which Data Solution Is Right for You? (A Guide for Marketers)

With so many options for different types of tools that manage, cleanse, transform, combine, and help you act on data, how do you know which one is right for you? And what does each of those tools even do? Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2ledUn1

Consumer Feelings: The Next Frontier in Market Research

These days, finding data about consumer behavior is so easy, our instinct is to pile up a mountain of it so we get a better view of customer preferences, behaviors, and experiences. That sky-high view empowers us to see a vast landscape, but it leaves us blind to what actually ... Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/331ezcn

Customer Satisfaction Surveys: Questions You Can Ask [Infographic]

Acquiring new customers is hard. Keeping those customers is less hard--if you listen to them about their needs and wants and preferences. Which is why customer satisfaction surveys are so important. What can you ask about in your customer satisfaction surveys? Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research http://bit.ly/2vUz3Ex

What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]

Lisa Loftis of analytics software company SAS updates marketers on the General Data Privacy Regulation ('GDPR') and offers advice on how to keep your data collection activities legal. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2H7y8am

Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]

B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience Craves." Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2Jwyd6G

Are Cognitive Biases Causing You to Make Bad Marketing Decisions?

Cognitive biases--thought traps--are the enemy of rational decisions. But rational decisions based on data are vital for marketing and business success. Avoid these common cognitive biases. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2Pon8tN

Four Ways Design Can Help You Market to Women

Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these four approaches can apply to any campaign. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2MWEecY

Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics

Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2PIs9tA

How Data Can Lead You Astray: Six Costly Mistakes

We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let us down. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2LWWLWe