Can You Ensure Your Product Launch Isn't a Dud? Yes, Rapid Market-Testing Can Do That

Launching a new product can be a lot like throwing a dart at a map--while the map is in another room, the power is out, and you're fresh from the optometrist and your pupils are dilated... But you don't have to launch products--or even campaigns--with guesswork. Here's what to do ... Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/37mSM0L