Qualitative Research: Even More Important in the Age of Big Data

Companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand the customer. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/39LrFx4