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الخميس، 6 فبراير 2020

The CMO's Decision: To Bot or Not?

The future of marketing is all about performance--lead quality and revenue contribution. So, very soon, marketers' best friend will be conversational AI. Bots. User interfaces that rely on artificial intelligence and machine-learning to engage users, deliver leads, and increase conversions. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy https://ift.tt/2vdLGNu

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