MarketingProfs PRO Members Talk to Marketing Smarts About How They're Surviving (and Thriving) [Podcast]

Three MarketingProfs PRO members talk with our podcast hosts, and special guest co-host Chris Brogan, about how they've come back stronger after the pandemic hit in March, and lessons they've learned about reclaiming success from disruption. Read the full article at MarketingProfs

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Seven Things Ruining Your B2B Marketing Budget--And How to Fix Them

Mistakes in marketing are inevitable, but too many can ruin your budget. Here are seven common pitfalls that are easily fixable by adjusting your strategy. Learn how you can avoid them. Read the full article at MarketingProfs

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Can You Create a Meaningful Experience in a Virtual Conference?

That was the question we at MarketingProfs started asking ourselves earlier this year as we realized our annual event, scheduled for San Francisco, wasn't going to happen. As we planned and put on our B2B Forum as a virtual conference, we learned these four things. Read the full article at MarketingProfs

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COVID-19's Impact on B2B Martech Budgets

Most marketers say the COVID-19 pandemic has had an impact on their firm's marketing technology (martech) budget, according to recent research from Demand Spring. Read the full article at MarketingProfs

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Three Opportunities B2B Marketers Must Seize During 2021 Planning

2020 has rebooted marketing. As companies move to finalize 2021 planning, we have an opportunity to accelerate progress in the direction that we've known for years we need to go toward. When planning for next year, keep these three key factors in mind. Read the full article at MarketingProfs

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Buyer Personas Demystified: Seven Steps to Success [Infographic]

Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive stronger results. Read the full article at MarketingProfs

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What the Airlines Got Right and Why 800 Numbers Are the Worst: Mike Betzer on Marketing Smarts [Podcast]

Mike Betzer, SVP and GM at Khoros, dives into the history of the 800 number, long distance dialing, personalized messaging, and MCI--all in an effort to get to the heart of why companies struggle to really talk to their customers. Read the full article at MarketingProfs

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Five 'Customer Marketing' Tactics to Boost Retention and Reduce Churn

In B2B marketing, it's just as important to keep a customer happy as it is to convince a new prospect to buy. Customer marketing programs help to grow customer advocacy and build long-lasting relationships. Here are five easy tactics you can use. Read the full article at MarketingProfs

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Four Ways to Empower Your Email Marketing Strategy With AI

Email marketing gives you space for customization, direct communication, and easy tracking. But scaling and consistency are hard to achieve. Here are four ways to integrate AI into your email strategy without sacrificing a human touch and all the while achieving consistently better results. Read the full article at MarketingProfs

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Agility vs. Speed: How Agile Marketing Can Manage Volatile Times

When you think about what an Agile Marketing team looks like, what comes to mind? Chances are, you imagine marketers who are fast, flexible, maybe even frenetic. But, especially in volatile times, Agile doesn't mean working feverishly. Read the full article at MarketingProfs

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Why Employees Don't Focus on the Customer Experience

Executives say poor integration across teams is the biggest reason employees don't engage in the customer experience, according to recent research from Harvard Business Review Analytic Services and Gongos. Read the full article at MarketingProfs

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10 of the Best Tools for Market Research

Market research is an essential first step for launching any product or feature, but too many of us want to jump in and use our instincts instead of collecting the data we need to ensure success. Here are 10 tools that will make your research easier. Read the full article at MarketingProfs

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Five Tips for Enhancing the B2B Customer Experience to Generate More Sales

The quality of its customer experience can make or break a B2B company. To make sure your customers' experiences keeps them coming back for your products or services, follow these five steps. Read the full article at MarketingProfs

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Assessing Your CRM Implementation: Two Questions to Ask Yourself

The love-hate relationship with our CRMs is real. They often fail to meet promises made during selection and implementation, and they can fall short of their potential to drive revenue. But we can't live without them. To get more out of your CRM implementation, ask and answer these two questions. Read the full article at MarketingProfs

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The Three Key Types of Influencer Marketing Campaigns [Infographic]

Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. Read the full article at MarketingProfs

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It's Time for Chief Market Officers to Play Offense

Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief market officers. Here are 4 key areas to focus on when reasserting Marketing's place in the business. Read the full article at MarketingProfs

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Your B2B Influencer Strategy: How to Get it Right

We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company. Read the full article at MarketingProfs

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Your Messaging Framework: What It Is, Why You Need One, and How to Build It

The exercise of creating a messaging framework helps you better understand your company--not just what it does but also how and why. Most important, it helps you determine how you should communicate with your market. Here's the what, why, and how of messaging frameworks. Read the full article at MarketingProfs

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How Marketing and Comms Can Team Up on Earned Media [Infographic]

When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. Read the full article at MarketingProfs

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Marketing Just Became Invaluable: A New Revenue Marketing Model for a New World

The pandemic has changed customer relationships, and in the process we marketers have become more valuable than ever. We've known the power of digital, and mastered the strategy, tactics, and technology to harness it. Let's seize the opportunity to help remake Marketing and Sales. Read the full article at MarketingProfs

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