Your Messaging Framework: What It Is, Why You Need One, and How to Build It

The exercise of creating a messaging framework helps you better understand your company--not just what it does but also how and why. Most important, it helps you determine how you should communicate with your market. Here's the what, why, and how of messaging frameworks. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy https://ift.tt/36Ft4qD