Consumer Feelings: The Next Frontier in Market Research

These days, finding data about consumer behavior is so easy, our instinct is to pile up a mountain of it so we get a better view of customer preferences, behaviors, and experiences. That sky-high view empowers us to see a vast landscape, but it leaves us blind to what actually ... Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/331ezcn