Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for. Read the full article at MarketingProfs
Source MarketingProfs Daily: Marketing Strategy https://ift.tt/2lLlWDH
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