How to Identify and Avoid Survey Response Bias [Infographic]

We often use surveys to gain an understanding of how our customers think and feel about our product or services. But a poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. Here's how you can minimize response bias. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2AgCP0a