The Dutch word "averechts" refers to when someone does something to avoid a problem, but that action backfires--causing the very problem they were trying to avoid. That is precisely what is happening to most companies during the COVID-19 pandemic. Avoid your "averechts" moment. Read the full article at MarketingProfs
Source MarketingProfs Daily: Marketing Strategy https://ift.tt/36bqhDp
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