What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?

Email marketing experts will urge you to follow the latest and greatest best-practices--from personalizing your content to segmenting to cleaning up your database. All that's well and good if you want to create optimized email campaigns. And who doesn't? But what if your metrics are off? Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI https://ift.tt/35CjcLx