Brand Relevance: How to Identify Untapped Opportunity

Is your brand relevant to the various audiences--customers, influencers, the media--you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it? Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/2Vw7i1e