To be creative is to try imaginative, innovative things. To be data-driven is to go with what works, based on the numbers; it's a safer bet. As a result, marketers have been transformed from a creative brain force into a hands-on-keyboard labor force. But there is hope for creativity's resurrection. Read the full article at MarketingProfs
Source MarketingProfs Daily: Marketing Strategy https://ift.tt/34rLg3N
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