Our CX efforts are not selfless: We provide a positive customer experience because it drives repeat purchases and long-term loyalty. But what happens when there is a once-in-a-century pandemic? CX can't be about maximizing lifetime value.Yes, it's time to get real about customer-centricity. Read the full article at MarketingProfs
Source MarketingProfs Daily: Marketing Strategy https://ift.tt/2KgNYjv
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