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Centro’s DSP enforces app-ads.txt to target authorized ad inventory

As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers.

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Martech is Marketing: A Live Q&A with Scott Brinker

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Demystifying visibility metrics in Google Ads

Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities.

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Consumer Feelings: The Next Frontier in Market Research

These days, finding data about consumer behavior is so easy, our instinct is to pile up a mountain of it so we get a better view of customer preferences, behaviors, and experiences. That sky-high view empowers us to see a vast landscape, but it leaves us blind to what actually ... Read the full article at MarketingProfs

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In a summer lull with your email marketing?

Now is the time to check your program metrics and get your holiday planning on track.

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Google introduces App + Web for unified reporting in Google Analytics

The new capabilities let marketers look at customer data in more complete and flexible ways.

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Your quick-start guide to podcast advertising

Everything you need to determine if podcast ads are right for your brand and how to get the most from your campaigns.

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Niche Marketers, Is Your Customer Engagement Strategy Up-to-Date?

Some niche businesses think a small social presence and a semi-decent website are enough to engage customers in the age of digital marketing. Not even close, of course... So, what do successful customer engagements look like in the age of digital transformation? Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy https://ift.tt/2MuPgcI

How to Beat the Boring Content Blues in 30 Days

Have you ever reached a plateau with your content? You come to a point where you have a predictable amount...

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The post How to Beat the Boring Content Blues in 30 Days appeared first on Copyblogger.

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5 Facebook Tools to Optimize Your Facebook Ad Campaigns

Want better results from your Facebook ads? Looking for ways to optimize your ads? In this article, you’ll explore five free Facebook tools to help you improve your Facebook ads’ performance. #1: Facebook Creative Hub Tool The creative you use in your Facebook ads has a huge impact on ad performance. No matter how good […]

The post 5 Facebook Tools to Optimize Your Facebook Ad Campaigns appeared first on Social Media Marketing | Social Media Examiner.

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The most important social media metrics to track

Sharpen your search marketing skills with an SMX workshop

Choose from one of seven expert-led workshops in SEO, SEM, content, and video marketing (plus a beginner’s Boot Camp!).

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Facebook to remove thousands of outdated interest targets for advertising

(Don’t panic.) The interest targets will be phased out in the coming months.

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Email Opens by Time of Day

The most popular time to read emails in the United States is in the morning, with opens peaking between 10 AM and 11 AM, according to recent research from Litmus. Read the full article at MarketingProfs

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Facebook Business Manager with bulk permissions management rolling out

A new look and bulk permission and asset assignment features should make getting things done faster if you know where to look.

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It's Time to Plan Your Back-to-School Marketing Campaigns: Stats and Strategies for 2019 [Infographic]

It's already back-to-school season--the second-biggest retail event of the year, behind holiday shopping. But effectively targeting these shoppers takes a bit of planning. Use the stats and strategies in this infographic to plan the most effective back-to-school campaigns. Read the full article at MarketingProfs

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The Big List of 103 Marketing Thought Leaders, by Category

This list of marketing thought leaders is designed to be a place where you can find some of the best and brightest minds on most marketing topics. Who's on this list? 100+ genuine marketing thought leaders spanning a wide range of marketing disciplines. Read the full article at MarketingProfs

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Is your martech leadership failing on SEO? Probably

Jessica Bowman helps address some of the common questions that an otherwise well-versed marketing technology leader might have about enterprise SEO.

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250ok adds email validation feature

Following tests that show email address misclassified as “undeliverable”, 250ok Validation seeks to help marketers reach engaged consumers.

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8 Incredibly Simple Ways to Get More People to Read Your Content

Your precious words. You know they’ve got to be right to attract the audience you want. You’ve carefully crafted each...

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The post 8 Incredibly Simple Ways to Get More People to Read Your Content appeared first on Copyblogger.

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How to Get More Social Media Engagement on Any Platform

Want to improve your engagement on social media? Wondering how to keep the conversation going with your followers? In this article, you’ll discover how to get your audience to engage with your social media posts, videos, and live videos. The 3 Rules of Social Media Engagement Before jumping into the tips, let’s make sure you’ve […]

The post How to Get More Social Media Engagement on Any Platform appeared first on Social Media Marketing | Social Media Examiner.

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How to secure links and coverage reactively

Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news for the purposes of developing relevant content and building links. This blog post discusses the tools that make catching up with the relentless news beat easier. […]

The post How to secure links and coverage reactively appeared first on Builtvisible.

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Could hands-free smartphones change how consumers interact with brands?

The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital engagement.

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Kubernetes shows promise for managing martech compatibility across platforms

When larger enterprises need a way to keep their martech from spiraling out of control, continuous deployment and integration pipelines from container automation can help.

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Simplifying Google Analytics configuration with Google Tag Manager

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.

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Choosing a marketing automation platform

Who are the major vendors? What should I be looking for? What are the costs?

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