Segmentation Segments allow you to group sessions or users based on specific behaviours performed. Segments enhance your ability to find insightful data on your users’ journeys when applied to reports, especially the ones I will be discussing with you today. Aside from enhancing your reports, you can also use segments themselves to analyse user journeys […]
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1. Make sure it’s useful This might seem obvious, but the relevancy and usefulness of a digital PR campaign is something that can get ignored in a quest to create something ‘newsworthy’. What this generally means is that the reason to link is lost. If a campaign isn’t genuinely useful to a target audience there […]
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Why the sudden rise in interest? Apart from us all having a little more time on our hands many high-profile personalities realised that they needed to find a new way to engage with their audiences. This was at a time when many of their live productions were either being postponed or cancelled and the only […]
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Gauging interest With such unprecedented circumstances and everyone adapting to the new normal in real-time, getting a sense of how every single member of our team were feeling was essential. On top of the multitude of day-to-day initiatives the team created to keep in regular communication, we ran regular surveys to get first-hand feedback on […]
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Builtvisible’s validation framework There are numerous approaches to validating ideas in the industry with various acronyms flying around. While I’m not saying Builtvisible’s approach is the definitive one, we find it works for us. Our approach allows us to stick to our core values, and in case it’s helpful to you, I’ve shared the set […]
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1. Reflect on your mission and values There’s a reason companies and brands have values, they exist to steer strategy, streamline decision making and inform how we react to factors beyond our control. When circumstances change to the extent we’ve seen recently, these values will certainly be put through their paces. But stick with it, […]
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Step 1: defining your consent groups Now, before we start thinking about implementation, the first thing you want to tackle is sorting all first- and third-party cookies on your site into consent groups. These classifications are essentially a list of categories that the site’s cookies can be sorted into, and each group should be as […]
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What about idea validation? James Brockbank recently reminded the digital PR community of a critical point – ideation is an incredibly important, if not the most important, part of digital PR. While I think every step of digital PR is as crucial as each other, I do believe ideation – and, specifically, the validation of […]
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Web Developer Web Developer is a chrome extension developed by Chris Pederick that allows you to make changes to your viewport to impact what you’re seeing on the webpage. This one is pretty essential for all SEOs as it allows you to do two key things: Find the cause of some technical issues by progressively […]
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News agenda The news agenda often has an impact on future content trends and is therefore great for spotting upcoming themes. If we take recent times, for example, a health pandemic perpetuating the news has led to an increase in knock-on effect topics such as mental health, working remotely and home exercising. Using these insights, […]
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The brief was simple. Ish. The long and the short of it is that we are a very different business from five years ago physically, structurally, and culturally – and have grown up a fair amount in that time. Our look and feel need to do this group of people justice as specialists at the […]
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In my last post about Power Query, we took a look at how we can reformat and edit large amounts of data from multiple files. In this follow up post I will be exploring how we can bring some of the most popular excel formula functions within PowerQuery, such as VLOOKUP and IF statements, to […]
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Optimising your ecommerce website from an SEO perspective can be overwhelming. There are so many aspects that can affect your organic performance and sometimes you might not be sure where you should begin, especially if time and resource are in short supply. It’s important to remember that, often, a combination of a few smaller changes […]
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It feels strange to be writing about consent in 2020, not least because the General Data Protection Regulation (GDPR) just celebrated its second birthday (over a Zoom call most likely) and America introduced the California Consumer Privacy Act (CCPA) last year. But there is still a large amount of debate around what “strictly necessary” means, […]
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As an organic digital marketing agency who work in close collaboration with our clients’ teams, we are acutely aware of the unique challenges brand-side marketing teams are facing in this current climate. In an effort to use this knowledge to help marketers see the best possible performance, we’ve rallied some of our leading channel experts […]
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As an agency we know we can do better and do more. In recent days we’ve paused our external activity and turned inwards to discuss recent events in America with our team. We’re making the first steps in a life-long commitment as an agency to challenging ourselves, our industry and our society to fight inequality. […]
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To create a winning link-building campaign, you need a clearly-defined strategy that deeply considers three core areas in equal weight: your audience, your industry and the media landscape you’re aiming to enter. Gaining this knowledge presents topic gaps, inspiration and content potential that can then inform a focused strategy and the creation of a highly-relevant […]
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Countless businesses have been impacted by the current climate, putting a halt on business as usual. But this can bring with it opportunities – by refocusing your mindset, strategy and schedule on showcasing your knowledge around your products or services and highlighting their usefulness, you can turn this period of downtime into adding value to […]
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At risk of stating the obvious, the national lockdown in response to COVID-19 has been the biggest disruption to our daily lives in peace time and most of us have never experienced anything like it. Drinks in the pub have been replaced with Zoom calls, gigs have moved to live streaming platforms, and I now […]
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If you’re looking to increase the visibility of your brand, but are short on time and resource, there’s no need to spend hours creating reams of new content. Freshening up and remarketing your back catalogue of existing content has a similar effect and can increase visibility, generate leads and convert more customers in just the […]
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