Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships

With more than half of its ad revenue attributed to video now, Twitter is announcing more than 30 video content deals at this year's NewFronts event. The post Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships appeared first on Marketing Land.

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Native isn’t display. Stop treating it like it is.

Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format's potential. The post Native isn’t display. Stop treating it like it is. appeared first on Marketing Land.

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Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager

Previously called Promoted Stories, the new Story Ads remain within the app's Discover feed but are now available via auction-based bidding. The post Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager appeared first on Marketing Land.

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Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads appeared first on Marketing Land.

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Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth

The IAB's latest video advertising study finds two-thirds of advertisers will shift budgets from TV to digital. The post Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth appeared first on Marketing Land.

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First look! Here’s what you can expect at SMX Advanced

SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for three days of learning and sharing. And it...

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Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets

Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back. The post Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets appeared first on...

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How to Hire a Social Media Manager: A Recruiter’s Guide

Modern Marketing Intelligence: A Data-Collection Guide for Today's Marketers [Infographic]

Market intelligence uncovers information you can use to shape your marketing and product strategies and to rise above your competitors. Simply put, it's vital. So check out this guide to modern Market intelligence--all in one infographic. Read the full article at MarketingProfs

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The Impact of Saying Thanks in Email Subject Lines

Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital. Read the full article at MarketingProfs

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The Tactics of Marketing Strategy: A Marketer's Guide

To plan your marketing, you need a marketing strategy. But how do you create that strategy? You need a tactical approach to understanding where you've been, where you are, where you're going (or should be), and what resources are required to get there. Read the full article at MarketingProfs

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Tons of Traffic, but Few Conversions? Three Ideas for Repurposing Blog Traffic

Traffic to your site is a great thing, right? But what if visitors to your search engine optimized content aren't converting to leads or newsletter signups or however else you've defined conversion? Check out these three ideas for what to do. Read the full article at MarketingProfs

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Tons of Traffic, but Few Conversions? Three Ideas for Repurposing Blog Traffic

Traffic to your site is a great thing, right? But what if visitors to your search engine optimized content aren't converting to leads or newsletter signups or however else you've defined conversion? Check out these three ideas for what to do. Read the full article at MarketingProfs

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4 Tips for Better AdWords Display Campaigns

Google’s Display Network can suck your advertising budgets dry if you’re not careful. Due to the large size of the network (Google claims the network includes over 2 million websites & 650K apps and reaches 90% of all internet users worldwide) Google has no problem showing ads for virtually any advertiser. However, the quality of [...]

The post 4 Tips for Better AdWords Display Campaigns appeared first on Search Engine People Blog.

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YouTube announces more moves to chip away at TV ad budgets

The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network. The post YouTube announces more moves to chip away at TV ad budgets appeared first on Marketing Land.

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10 Service Business Essentials that Help You Win Clients with Confidence

Here’s a scary thought: What if your content marketing actually works? What if you get all the clients you want? Will you be able to handle them? Those are important questions every service provider needs to answer honestly because there is often a disconnect between what we say we want and the actions we take.
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The post 10 Service Business Essentials that Help You Win Clients with Confidence appeared first on Copyblogger.

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How GDPR Impacts Marketers: What You Need to Know

Are you confused by the European Union (EU) General Data Protection Regulation (GDPR)? Wondering how GDPR affects your marketing? In this article, you’ll find a plain-language overview of GDPR, how it could impact your data collection, and what you need to do to make sure you’re compliant before May 25, 2018. What Is GDPR? The [...]

This post How GDPR Impacts Marketers: What You Need to Know first appeared on Social Media Examiner.

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GDPR and Social Media Privacy Reform

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how marketers are preparing for GDPR with Danielle Liss; Facebook ad updates with Amanda Bond; Snapchat, Pinterest, [...]

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You vs. data: Where people fit in modern retail marketing strategy

Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. The post You vs. data: Where people fit in modern retail marketing strategy appeared first on Marketing Land.

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Marketing Day: Sprinklr adds AI, customer acquisition on social media & Facebook’s earnings report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Sprinklr adds AI, customer acquisition on social media & Facebook’s earnings report appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Eight Ways to Make Money on YouTube [Infographic]

Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform. Read the full article at MarketingProfs

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Sprinklr adds AI to its customer experience platform

Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to customer care. The post Sprinklr adds AI to its customer experience platform appeared first on Marketing Land.

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Eight Ways to Make Money on YouTube [Infographic]

Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform. Read the full article at MarketingProfs

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Customer acquisition on social media — with your own data

At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. The post Customer acquisition on social media — with your own data appeared first on Marketing Land.

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Site speed for in-house marketers: Creating a culture of performance

Your customers are impatient Multiple studies have demonstrated the inverse link between page speed and rate of abandonment. Google’s own research has shown that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load, while Akamai found that 79% of online shoppers who experience a dissatisfying visit are unlikely […]

The post Site speed for in-house marketers: Creating a culture of performance appeared first on Builtvisible.

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Facebook Groups: How to Develop Engaging Communities

Want to create an engaged Facebook group? Are you looking for creative ways to develop a loyal community inside a Facebook group? To explore how to develop an engaged and responsive community with Facebook groups, I interview Caitlin Bacher. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from [...]

This post Facebook Groups: How to Develop Engaging Communities first appeared on Social Media Examiner.

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