The Anatomy of a Popular YouTube Thumbnail Image

Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies. Read the full article at MarketingProfs

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How to Find and Hire Social Media Influencers [Infographic]

How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Spiralytics answers those questions with tips for identifying candidates, reaching out, and creating contracts. Read the full article at MarketingProfs

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How to Grow Your Professional Network in the Digital-Only Era

Technology has allowed us to form connections and maintain strong business relationships even while we are unable to meet in person. But making contacts in the digital world is different. Use this article as a guide for how to adapt. Read the full article at MarketingProfs

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Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]

In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format? Read the full article at MarketingProfs

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The Social Networks Used Most by B2B Marketers

LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog. Read the full article at MarketingProfs

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The Three Key Types of Influencer Marketing Campaigns [Infographic]

Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. Read the full article at MarketingProfs

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You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]

Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow. Read the full article at MarketingProfs

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How Marketers Can Succeed With Instagram Stories [Infographic]

Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and retain audiences with these formats can be challenging. Read the full article at MarketingProfs

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Your B2B Influencer Strategy: How to Get it Right

We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company. Read the full article at MarketingProfs

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Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic]

Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, how do you do it? Read the full article at MarketingProfs

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Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends

The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider. Read the full article at MarketingProfs

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Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]

Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content. Read the full article at MarketingProfs

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The Stunning Amount of Data Generated Online Every Minute [Infographic]

As Internet penetration daily increases and more facets of day-to-day life expand into digital channels, the scale of data being generated online every minute is breathtaking. Read the full article at MarketingProfs

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10 Simple Tips and Tropes for Writing Engaging Social Media Copy

These principles of social media engagement, along with 10 tried-and-true tips and social media tropes that connect with audiences, will help you write engaging social media copy on behalf of your B2B brand. See how. Read the full article at MarketingProfs

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How to Create Engaging Instagram Carousel Posts [Infographic]

Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network. Read the full article at MarketingProfs

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Why and How to Use LinkedIn Articles for Content Marketing (With Real Examples)

Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal--if you use the right approach. Read more for practical advice and real-world examples. Read the full article at MarketingProfs

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Set Your Marketing Ablaze: Ryan Stewart Talks Cannabis Marketing on Marketing Smarts [Podcast]

To celebrate episode 420 of the Marketing Smarts podcast, Webris founder and CMO Ryan Stewart joins us to discuss cannabis marketing for B2B and B2C organizations. Read the full article at MarketingProfs

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Three Easy Ways to Use LinkedIn Sales Navigator for Marketing

Sales Navigator offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful functions of Sales Nav to identify, reach, and engage with audiences. Here's how, in three steps. Read the full article at MarketingProfs

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Are Marketers Friends With Their Coworkers on Social Media?

Most marketers say they are friends with their coworkers on social media, and most also say they have felt left out after seeing social media posts of their coworkers socializing, according to recent research from Igloo Software. Read the full article at MarketingProfs

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Top 5 Mistakes Companies Make on Instagram, and What to Do Instead

Instagram is not a platform that businesses can afford to ignore--but it can be challenging for businesses that don't have "Instagrammable" products or services to share. Especially if yours is a B2B brand. But Instagram is worth your time and investment. Read the full article at MarketingProfs

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