The Psychology of Successfully Marketing to Millennials [Infographic]

Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic--and info about how best to reach it. Read the full article at MarketingProfs

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Reddit Lets Brands Promote User Posts: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Reddit Announces New Ad Offering: Reddit introduced Promoted User Posts, a new ad offering that gives marketers the [...]

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- Your Guide to the Social Media Jungle

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Google revenues climb 21 percent to $21.5 billion, powered by mobile

Growth is coming from three areas: mobile search, video and programmatic, but primarily mobile search.

Please visit Marketing Land for the full article.

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Automattic’s WooCommerce ecommerce platform now connects with Square

WooCommerce, a WordPress plugin, says this was its most requested integration.

Please visit Marketing Land for the full article.

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China’s largest search engine, Baidu, struggles on earnings

Baidu's stock drops on their latest earnings release, showing signs of slower growth and profits than ever before.

Please visit Marketing Land for the full article.

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#SproutChat Recap: How to Analyze, Interpret & Present Data From Social Media

As marketers we have access to a plethora of data. The landscape of tools that offer in-depth reporting is robust and the complimentary metrics that come directly from each social network are informative. This week at #SproutChat, we discussed which analytics are worth paying attention to and what to do with your social media data
.

Prioritize Your Time

The first step in analyzing your data is prioritizing your time by understanding which metrics are worth looking at. Make sure you determine your objectives and figure out what type of data will help you reach your goals-then dive into the numbers. Depending on your goals, you won’t need to dissect every single measurement available, so be sure to highlight the key 3-5 that will prove to senior management that you’re reaching your goals. If you’re unable to objectively measure what you need set benchmarks to track progress.

A1: Referral traffic to our website, mentions, RT's, likes, follow-to-unfollow ratio #sproutchat

— ThinkTank (@Think_Tank_Mktg) July 27, 2016

A1. My personal opinion is you have to trend graph your time on site and new vs returning from social more than anything #sproutchat

— Chris Desadoy (@EliteYouTubePro) July 27, 2016

My top two are email addresses and traffic to my website as for me that's what creates clients 🙂 #SproutChat https://t.co/RPzk71x3iU

— Social Connection (@theSconnection) July 27, 2016

A1: if it's social as an entrance to a funnel, then the KPI is simple: website goal conversions originating from source #SproutChat

— David Kutcher (@confluentforms) July 27, 2016

A1: Always quality > quantity. Rather pay more for clicks to a targeted, niche audience. #SproutChat https://t.co/wJq9dWflZz

— AlexB (@AlexElizabeth90) July 27, 2016

Correlate Metrics With Achieved Goals

Frequently and consistently monitor metrics in comparison to your goals. Pay attention to alternate factors lending to success and pivot and adjust if necessary. Don’t be afraid to tap colleagues for additional measurements in order to paint a more holistic picture of your social data,. Take credit for the results from your efforts and collaborate to work towards 10x-ing those achievements.

A2: Twitter/Google Analytics goal trackers 🙂 #SproutChat https://t.co/OPgK8GVd0l

— Andrey Kozlov (@ISOAndrey) July 27, 2016

A2: Track KPIs and ROI through goals and actuals MOM, QOQ, YOY (for us that happens in a spreadsheet). #SproutChat

— Brooke B. Sellas (@madSMscientist) July 27, 2016

@sprout_sarah Woot! And it's pretty, too! ;-D #SproutChat http://pic.twitter.com/OKgd6zeEqG

— Brooke B. Sellas (@madSMscientist) July 27, 2016

A2: The metrics should correlate with your goals. If the metrics are low numbers, make adjustments and keep track of changes. #SproutChat

— Rachel Sprouse (@SprouseRachel) July 27, 2016

A2 (cont.) Excel & PPT can come in handy plus we & the NFL have lots of tools to show sales/partners how we stack up to league. #SproutChat

— Geoffrey Blosat (@GeoffTBlosat) July 27, 2016

A2: Analyze posts, review which posts drive traffic to website, monitor Google Analytics/Sprout & tweak future posts as needed #SproutChat

— Kevin Pack (@kevpack) July 27, 2016

A2 I define the KPIs I'm looking for in my content marketing plan, and show how they ladder up to biz goals. #SproutChat

— Erika Heald (@SFerika) July 27, 2016

Use Tools to Scale Your Efforts

Don’t go at it alone! Use social media reporting tools to easily collect and organize metrics. A software is worth the invest, as it will be able to find data much quicker than you or your team can. A software or tool may also help you figure out which metrics to watch in the first place. When your whole team has access to social data, it streamlines progress and allows all of you to achieve more.

@SproutSocial A4: With a fun platform called @SproutSocial! Puts everything in one spot. Love it 😇 #SproutChat

— Jordan Bath (@jbath13) July 27, 2016

Q4: @SproutSocial, Google Analytics, and old faithful (Excel). #SproutChat

— Brooke B. Sellas (@madSMscientist) July 27, 2016

a4: Google analytics; FB insights Sprout reports; Twitter analytics… just to name a few #Sproutchat

— Jessie Simms (@JSimmsSocial) July 27, 2016

A4) We track traffic with @AdobeBusiness Catalyst. Web traffic and any 'contact us' submissions for assistance. #sproutchat

— Kyle Murray (@TheKyleMurray) July 27, 2016

A4: Analytics. Analytics. Love Google and Facebook but Twitter also has some powerful insights. I like to log stats monthly. #SproutChat

— Rebecca Albert (@BeccaAtSocial) July 27, 2016

A4 Pull the data from online tools & consolidate into Excel. This allows weekly analysis & insights for the broader team #SproutChat

— Jeff Chinn (@jchinnJRT) July 27, 2016

A4. We also use a couple of local partners, @TrackMaven & @Zoomph, to give us real-time data as we get it. #SproutChat

— Geoffrey Blosat (@GeoffTBlosat) July 27, 2016

Present Your Data in a Way That Your Boss or Client Will Understand

Create an easily interpretable format and visualization of your data so that all stakeholders involved can quickly see the progress or opportunities for improvement. Feel free to get creative and distill the insight into its simplest format.

@SproutSocial A5: We do weekly emails to the office, but can't beat a poster where all can see. #SproutChat http://pic.twitter.com/YMQhRp14NF

— Tim Cigelske (@TeecycleTim) July 27, 2016

A5. Ask @randfishkin that, there is a wonderful video https://t.co/3uYZK5TdcA #sproutchat

— Chris Desadoy (@EliteYouTubePro) July 27, 2016

A5. Bonus points if you include insights/next steps derived from the data. #sproutchat

— pamelahughes (@pamelahughes) July 27, 2016

A5 Keep it simple for them. I like % data. We were at X but now we are at XX. A X% increase / decrease. Promote conversations. #SproutChat

— Ross Morrone (@rossmorrone) July 27, 2016

A5: clear, concise narrative! metrics / numbers mean nothing without context behind them. #sproutchat

— molly buccini (@mollybuccini) July 27, 2016

#SproutChat A5 – craft a narrative around goals. what conversation channels are performing well, and more importantly, why

— Andrew Peron (@andrew_peron) July 27, 2016

Join our #SproutChat Facebook community where we post the weekly topic and discussion questions. See you at the next chat on Wednesday, August 3 at 2 p.m. CDT.

This post #SproutChat Recap: How to Analyze, Interpret & Present Data From Social Media originally appeared on Sprout Social.

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Marketing Day: E-commerce content marketing, “webrooming” & Apple earnings

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Much needed filters & custom metrics make their way to Twitter Ads Manager reporting

A new set of tools will allow Twitter Ads Manager users to pick and choose the campaigns & metrics that they'd like to report on.

Please visit Marketing Land for the full article.

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How your old content can help with SEO

Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.

Please visit Marketing Land for the full article.

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How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!

Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.

Please visit Marketing Land for the full article.

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The reasons behind type provider Monotype’s decision to buy UGC platform Olapic

According to the Monotype CEO, his company will now have one more asset to help brands define their marketing identity.

Please visit Marketing Land for the full article.

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Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach

Marketers can learn a lot from established voices who are driving decisions in marketing, and this analysis of 21 influencers' content sharing offers ways you can improve your own content strategy. Read the full article at MarketingProfs

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#SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week

This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more! Read the full article at MarketingProfs

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Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach

Marketers can learn a lot from established voices who are driving decisions in marketing, and this analysis of 21 influencers' content sharing offers ways you can improve your own content strategy. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2aiR5Tj

#SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week

This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more! Read the full article at MarketingProfs

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What Customer Loyalty Means in a Fear-of-Missing-Out World

Traditional customer loyalty programs aren't a good fit for today's fickle consumers. Check out these essentials for a modern customer loyalty program. Read the full article at MarketingProfs

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#SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week

This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more! Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2aiRuFD

The Intent Lab opens and issues its first Digital Satisfaction Index

A research partnership between Northwestern University and Publicis’ Performics, the Lab intends for the Index to become a standard.

Please visit Marketing Land for the full article.

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How to master content marketing for your e-commerce company

It's not just about having a blog. Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase.

Please visit Marketing Land for the full article.

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Facebook and the Advent of Searchless Search

Facebook smashed the revenue expectations set with its earnings report for the last quarter. The main driver of revenue was, unsurprisingly, ads. What’s more interesting than this though was the discussion around where they see the product heading in the future. When the Facebook team decided to push into natural language graph-based search a few […]

The post Facebook and the Advent of Searchless Search appeared first on Builtvisible.

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Consumers have spoken: 2016 is the year of “webrooming”

Worried about showrooming? Don't be! Columnist Sara Spivey says the opposite — consumers researching online before heading offline to shop — is taking off, and retailers need to take advantage of the trend.

Please visit Marketing Land for the full article.

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MarTech Today: Oracle picks up NetSuite, Tune opens up a Multiverse & Google iOS app’s listening skills

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle buys NetSuite for $9.3 billion Jul 28, 2016 by Barry Levine This latest acquisition enlarges Oracle’s family of cloud-based products with...

Please visit Marketing Land for the full article.

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What to Look for in a Professional Content Writer

Every business needs content. Not the bland, me-too nonsense that frequently clutters up our inboxes and feeds, but genuinely useful, interesting content.

Content that helps a business stand out amid the clutter and noise. Content that moves prospects closer to a sale. Content that can become a powerful differentiator for your company.

And businesses often have a tough time finding the writers who know how to create that type of content over time.

One of the reasons I think organizations struggle is that they don’t always know what qualities will make for a genuinely productive, profitable hire. And as you might guess, I have a few strong opinions about that.

So, here’s what I think you should look for when you need to hire a content professional to create the marketing that will move your business forward.

A professional content writer has a strong, confident writing voice

A strong, confident writing voice is essential.

Strategy, marketing, and persuasion techniques can be taught (that’s what we’re here for). Voice, on the other hand, develops over time and needs to come from within a creative, intelligent, sensitive human being.

While a solid writing voice can be developed over time (here’s how), your writer won’t ever get there without a lot of passion and commitment. Talent doesn’t hurt, either.

Look for a writer whose work is interesting, funny, smart, perceptive, and convincing. Look for someone whose writing you just like to read.

Some have it and some don’t. Insist on hiring the one who does.

A professional content writer has a solid grasp of spelling, grammar, and usage

Unless you have the bandwidth to add a content editor to your team, your writer needs to have a solid grasp of usage, spelling, and all those mundane issues that can make us look silly when we get them wrong.

Your writing candidates should get their feathers ruffled when someone uses it’s for its. Every writer occasionally makes a typo — but for a professional, that should be rare.

A professional content writer finds the intriguing angle

Well-crafted content is important — but if it’s not wrapped up in a fascinating package, it probably won’t get read or shared.

Strong content writers are capable and creative. They think about your topic in interesting ways. (Mainly because professional writers think about their topics all the time. Occupational hazard. Probably why we’re such odd birds.)

A pro knows how to deliver the usefulness that audiences need, but also wraps it up in unusual hooks and angles that will capture attention and engage curiosity.

A professional content writer understands the elements of content that sells

There are plenty of writers out there who can write a pleasing sentence or paragraph.

But a content professional also understands how content can move prospects smoothly down the path from stranger to interested prospect to delighted customer.

She understands headlines and why content gets shared. She knows what type of content works well in blog posts and what’s better saved for a landing page or an email message.

A professional content writer lives and breathes strategy. Which brings me to my next point …

A professional content writer can articulate why she’s using a particular content strategy

If you have a writer working for you, that person should be able to tell you precisely why she’s taken a particular angle with a blog post, video script, or white paper.

She can explain how your content program ties into your search strategy and why she’s using the number 8.4 in the headline, rather than rounding it up to 9.

Give her a chance and she’ll talk your ear off about the structure of bullet point fascinations, benefits over features, and the call to action.

The people who revel in this stuff are the ones who create compelling marketing content that builds your business. Whether or not you find it exciting, your writer needs to.

She needs to be able to tell you why, so your entire organization moves in the same direction.

(And on your part, you need to take the time to listen to those explanations. Don’t hire a pro and then second-guess every move she makes. If you want great content, you need to give your writer the space to craft that greatness.)

A professional content writer has a commitment to quality and ongoing education

If content is important to your business, you need a professional, not an interested amateur.

And one of the hallmarks of the professional is commitment. Commitment to getting better over time, to staying on top of developments in the field, to a lifetime of learning.

Raw talent to write is important, and an understanding of strategy is important. But you also want to find someone who takes the profession seriously — as a profession — and continues to sharpen and refine his skills.

From search algorithms to social platforms to what types of headlines are performing well these days — professional writers need to stay plugged in to what’s changing in our profession.

A serious content professional also takes the initiative to become an authority in the topics he writes about. He interviews experts (some of whom might be within your company), performs independent research, pores over industry journals, and talks with customers.

You can find that level of dedication in a freelancer who specializes in your industry, or you can build a long-term relationship with a strong content generalist who takes the time to develop that depth of knowledge about your individual company.

What you don’t want is a pennies-a-word person from one of the cheap freelance sites. They simply can’t make the commitment to learning your topic the way a true pro can.

Where do you find these content professionals?

I cheated when I wrote this post — because I went to the guidelines for our Certified Content Marketer application evaluations.

These are the qualities we look for when we’re assessing the work of writers seeking our Certification — and these are the qualities you’ll find in the writers who earn that badge.

We have a whole page dedicated to them — some serving specific niches like real estate or healthcare, and others who write across several industries.

A member of the Copyblogger editorial team takes a close look at each applicant’s writing. (I’m on the evaluation team as well.)

We look for the qualities I talked about above: a great writing voice — first and foremost — paired with strategy, professionalism, and straight-up marketing chops.

If you’re looking for a serious content professional, this is where you’ll find her or him. But don’t wait too long.

The perfect writer for your business would love to get started making your content program more successful … don’t let her slip away to some other company.

If you’re a writer who wants to become a Certified Content Marketer, our training program opens to new students next week …

But you can get in early if you add your email address below.

The Certified Content Marketer training program helps writers position themselves and their offerings, so that they can build profitable freelance writing businesses.

Find out when our Certified Content Marketer training program reopens:

Editor’s note: The original version of this post was published on November 12, 2014.

The post What to Look for in a Professional Content Writer appeared first on Copyblogger.

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Best SEO Tools for 2016

  When it comes to doing search engine optimization (SEO) for your website, there are many factors to consider. In order for SEO to be successful, you definitely need a solid strategy and game plan. However, you also need a […]

Post from: Search Engine People SEO Blog

Best SEO Tools for 2016

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Written by Haris Bacic, AdFicient

The post Best SEO Tools for 2016 appeared first on Search Engine People Blog.

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