AI Promises an Exciting Future, but Be Careful!

Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technology--such as machine-learning and artificial intelligence. Read the full article at MarketingProfs

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Three Ways Snapchat Is Changing the Marketing Landscape

Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn. Read the full article at MarketingProfs

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What You Need to Know About Digital Asset Management Systems

Digital asset management software can put an end to many day-to-day frustrations--from not finding files, to not being unable to send them because they're too large, to mistakenly using outdated images, and on and on... Read the full article at MarketingProfs

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Omnichannel Marketing's Secret Weapon: Local Brick-and-Mortar Stores

As brand marketers and CMOs struggle with the complex challenge of delivering seamless customer experiences across online and offline worlds, many of them neglect one critical component: the local brick-and-mortar store. Read the full article at MarketingProfs

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The End of Behavioral Targeting and the Rise of Account-Based Marketing

As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many thought it was. After all, isn't it much more valuable to know who your customers are, rather than draw inferences from behavior? Read the full article at MarketingProfs

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Agencies Are Grossly Misjudged by Clients, and It's the Agencies' Own Fault

Agency life isn't what it once was. No, I'm not making yet another Mad Men reference. I'm talking about how agency life has changed in just the last two decades. Read the full article at MarketingProfs

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Why You Need Data Wrangling If You Want Data-Driven Marketing

Although diverse and complex data holds the promise of robust insights, its sheer volume and variety can create bottlenecks as data analysis becomes increasingly labor-intensive. Which is why data must first be wrangled, then analyzed. Read the full article at MarketingProfs

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Follow This One New Trend, and You Will Be Found Online

If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think "mybrand.marketing") to tell the world who you are and what business you're in. Read the full article at MarketingProfs

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Why Decreasing Inbound Call Volume May Help Your Business

More isn't always better. Large call volume could be the result of telecom spam and fraud, faulty routing, or an inefficient marketing strategy that's eating into your ROI. Read the full article at MarketingProfs

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The Secret to Marketing to Teens: Marketing to Their Values

Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of their values, it won't appeal to them. Read the full article at MarketingProfs

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Point-of-Sale Marketing: Give Them What They Want, Wherever They Are

Today, you can't ignore e-commerce. The business that optimizes point-of-sale (POS) marketing for both physical and digital retail will achieve the greatest ROI. Read the full article at MarketingProfs

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Four Reasons You Should Be Investing in Ads on Vertical Search Sites

Vertical search sites--focused on shopping (e.g., Amazon), integrated search/discovery (e.g., Kayak), or tailored to high-consideration purchases (e.g., insurance)--are ideal places to advertise you relevant product or service. Read the full article at MarketingProfs

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Facebook Automated: Collect and Deliver Relevant Information With Automation

Automating marketing, including your Facebook marketing efforts, helps build long-lasting relationships with your customers; therefore, it has an impact on audience engagement levels--and your revenue. Read the full article at MarketingProfs

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Three Website Myths That Get in the Way of Great User Experiences

Website users expect design to meet their needs in every way, leaving you no room for error or confusion. Yet, many companies still fall victim to pervasive myths that stand between users and the optimal website experience. Read the full article at MarketingProfs

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Why SEO and PPC Are More Effective Together

Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They complement and benefit each other. Read the full article at MarketingProfs

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Why Experiential Retail Is Just What You Need This Holiday Season

What are consumers really looking for when making purchases this holiday season? Not merely material items, it turns out, but experiences that enrich their lives. Here are the top 4 types of experience customers want. Read the full article at MarketingProfs

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What Marketers Need to Know About Millennials and Print

The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This tendency is especially noticeable in a demographic you'd least expect to behave this way. Read the full article at MarketingProfs

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Bringing Adtech In-House: Success or Stress for Brand Marketers?

A growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make sense for your organization? Read the full article at MarketingProfs

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Supercharge Your Email Marketing With Phone Calls

Email remains one of the most effective ways to drive sales and build lasting customer relationships. But marketers are in a constant battle to improve deliverability and engagement. What to do? Email, meet phone call... Read the full article at MarketingProfs

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What Smart, Successful Local Businesses Do to Attract Holiday Travelers

Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, just a few small improvements to your online presence can make a huge impact. Read the full article at MarketingProfs

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