The Five Factors of Value That Drive B2B Sales and Protect Margins (Article 3 of 4)

Here's straightforward guidance on how to identify what your customers value, understand how value motivates B2B buying, break through the price barrier, and use value (i.e., create it) to justify your pricing. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2auiMhG