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السبت، 30 أبريل 2016

Rainmaker Rewind: How to Book Engaging Podcast Interviews

Rainmaker.FM rewind

According to The Showrunner hosts Jerod Morris and Jon Nastor, there is one path that stands above all others as the simplest way to build an audience of responsive and loyal listeners.

It’s a path that removes the burden of constant content creation, places you at the forefront of a brand, and harnesses the power of experts and their audiences.

This path is an interview-based podcast.

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In this week’s episode of The Showrunner, Jerod and Jonny thoroughly discuss the essential steps necessary to book engaging interview guests for your podcast — from tips about finding guests, to crafting your pitch to increase the odds of getting a “yes,” and all the way to tools you can use to make the process simple and effective.

Listen, learn, enjoy

Here are two more episodes you shouldn’t miss this week:

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Brian Clark and The Side Hustle Show host Nick Loper dive into the details of monetizing a blog, what it’s like to start a blog today, and what it means to be “unemployable.”

Elsewhere:
Brian Clark on The Side Hustle Show

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Sonia Simone has a short episode for you this week, honoring the life of Prince and sharing some ideas about leadership, community, and building something that matters.

Confessions of a Pink-haired Marketer:
Leadership, Categories of One, and Purple Rain

And one more thing …

If you want to get my Rainmaker Rewind pick of the week sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

See you next week.

The post Rainmaker Rewind: How to Book Engaging Podcast Interviews appeared first on Copyblogger.



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Snapchat Delivers 10 Billion Video Views Daily: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Now Serves 10 Billion Daily Video Views: “Now users are watching 10 billion videos a day on [...]

This post Snapchat Delivers 10 Billion Video Views Daily: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle



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الجمعة، 29 أبريل 2016

#SproutChat Recap: Advancing Your Career in Social Media

Why Social Recruiting Doesn’t Belong Solely to Recruiters

We’ve known it for years: Nothing is more effective than word of mouth marketing. Nielsen repeatedly drives home this message in its annual survey of audience preferences for advertising. Sharing information through personal networks is by far the best way to a get a message across and move people in meaningful ways.

Recruiters, however, have missed the memo.

In fact, while companies clamor to find the best talent through job postings, online ads and in-person networking, they often overlook their top tool for recruitment: current employees.

According to a new data report from Bambu by Sprout Social, companies that implement strict social media policies are mismanaging resources and preventing their HR teams from creating a pipeline of talent. These companies are also doing a great deal of damage to current workers in the process by making them disenfranchised in shaping their company’s culture.

Consider this: 44.5% of people say they are more likely to apply for a job if they discovered it through a friend’s social feed rather than some other medium. Meanwhile, only 9.4% of employees say they use social media to help their company with recruitment.

Where is the disconnect? And how can recruiting and talent teams bridge the gap?

To start, most employees (77.3%) don’t feel encouraged to share company news on their personal social profiles at all. More revealing, 15.6% are actually afraid to share anything about their company on social media, fearing they might make a misstep that could cost them their job.

The problem appears to be twofold:

  1. Companies have failed to make social media a priority throughout their organization.
  2. Companies do not empower employees to speak out on their organization’s behalf.

It’s not a lack of desire on the employee’s part either. In fact, Sprout’s data shows that 3 in 4 employees want their company to keep them more updated about what’s going on. Employees say this will not only make them more successful at their job (42%) but also more committed to the company as a whole (36%) and more likely to share information with their networks (17.8%).

With so many people hoping to be more engaged, companies that don’t empower their employees to digest and share information are effectively shooting themselves in the foot.

Recruiters’ misplaced efforts are also costing their companies money. According to a report on social recruiting by Jobvite, employee referrals have a 40% conversion rate, a tactic that most employers say makes the whole recruitment process much more efficient and cost effective.

What can be done to boost your organization’s social recruiting efforts?

First, make it easy for employees to read and share information. A central hub of curated content, powered by a formal employee advocacy platform such as Bambu by Sprout Social, will make your distribution efforts seamless and measurable.

bambu employee advocacy

Second, consider your employees’ perspectives. While most are interested in staying abreast of the latest news at their organization, incentivizing them to take the extra step to share that information requires you to think in terms of WIFM (what’s in it for me?). Employees need to understand and value the importance of personal branding, which today more than ever rests on deep social participation. By targeting industry-relevant content to different segments within your organization, you can start to position your people as experts in their respective fields; all they have to do is regularly read and share your company’s curated content across their social networks.

Finally, reinforce your advocacy program through ongoing education and perhaps even some old-school tactics, such as promotional posters around the office that feature testimonials from individuals about the program’s personal benefits.

The result of this ongoing investment will be a steady stream of talent, as your employees naturally share job openings alongside relevant industry information. After all, the act of socially sharing an employment opportunity should be viewed as beneficial in and of itself.

But there will be another important byproduct of this effort: Your current workforce will be more engaged. This isn’t just a warm-and-fuzzy idea either. In fact, it directly impacts the bottom line. Gallup estimates that each year US companies lose between $450 billion and $550 billion due to actively disengaged employees. Meanwhile, ClickZ shows that organizations with highly engaged employees reduce turnover by 87% and improve performance by 20%.

Companies therefore need to relinquish some control of social—and soon. Just as social media doesn’t belong solely to the marketing department, social recruiting doesn’t belong solely to recruiters. Wise talent officers will wake up and realize that while they may be the overseers of a larger social recruiting strategy, the agents who will make the most change are the very people they attracted in the first place. Your organization already vetted them during the interview process; now trust them to speak out on your behalf.

This post was originally published on Bambu by Sprout Social. 

This post Why Social Recruiting Doesn’t Belong Solely to Recruiters originally appeared on Sprout Social.



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Marketing Day: IAB’s LEAN scoring, Echo/Alexa sales & LinkedIn’s earnings report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


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IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking

The goal is to develop scoring algorithms that can show who's doing things right by year end.

Please visit Marketing Land for the full article.


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Social Media News You Can Use: Messenger Chatbots & Screen Sharing On Blab

Yandex reports a 34% YoY increase in revenue for Q1 2016 earnings

Russian's leading search engine says it's raising its revenue outlook for 2016 from a range of 12% -18% to a revise range of 15% - 19%.

Please visit Marketing Land for the full article.


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How to help your sales team close more paid search leads

Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team's ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1WvsUpo

Echo/Alexa device lineup now outselling Kindles for Amazon — [report]

Report says that Echo device family buyers tend to be affluent and 70 percent male.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1Wvrviy

Tubular Labs launches first ecosystem-wide video content rating system

Ratings track 100 million videos for views and such engagement factors as likes, shares, and comments.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/24pvU9f

Google Shopping ads so hot right now: the meteoric rise of PLAs

For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.

Please visit Marketing Land for the full article.


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10 Snapchat features we wish existed

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We here at Mashable are obsessed with Snapchat — the filters, the live stories, and of course, the Discover channels.

But of course, it's not perfect. In addition to a confusing, non-intuitive interface — Snapchat makes you work just to find that black drawing tool — there's a lot we wish it had. Plus, there are older, now-removed features, we want back too, like the "best friends" feature which highlighted who you snapped with the most. 

See also: 7 hidden features in the latest Snapchat update

While the app is always improving and adding new features, we've rounded up our wish list of Snapchat features, from an eraser tool to different fonts. Let's take a look. Read more...

More about Snapchat, Apps, Social Media, and Tech

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#SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's Roundup

This week's all about optimization and user experience--from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video. Read the full article at MarketingProfs

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Is your brand prepared for voice search? 3 steps to get the conversation started

As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1WvmlTx

Email Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'ts

Though most email marketers focus on optimizing click-through rates and open rates--and for good reason--those popular metrics won't add up to success if your emails don't land in your contacts' inboxes in the first place. Read the full article at MarketingProfs

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Virtual Reality Is Changing Mobile Marketing Forever; You'd Best Keep Pace

Major companies are pushing to make virtual reality a part of everyday life. Marketers need to start accommodating for it on smartphones--or risk being left behind. Read the full article at MarketingProfs

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#SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's Roundup

This week's all about optimization and user experience--from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/1QFf1Op

#SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's Roundup

This week's all about optimization and user experience--from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/1QFf1Op

This app “Contains ads” label starts showing in Google Play store

The new label has been spotted in the wild, but has not rolled out to all users.

Please visit Marketing Land for the full article.


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Calling all channels: The multi-channel race for the presidency in 2016

Which channels should candidates use to succeed in this year's election? Columnist Lewis Gersh explains why direct mail targeted based upon digital signals could be a win for both political campaign managers and marketers.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1rEXTEl

Thinking about ABM? It’s time to put your sales hat on

Columnist Scott Vaughan says if you really want to be successful with account-based marketing, you need to to adopt a sales mindset first.

Please visit Marketing Land for the full article.


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