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الأربعاء، 27 أبريل 2016

B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]

Ruth Stevens discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research http://ift.tt/1NzRMdR

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