With an eye on CTV (and Google), ad tech firms Rubicon Project and Telaria to merge

The combined sell-side platform will enable transactions on most digital ad formats, including connected TV.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2tB9xGj

Top Instagram trends from 2019 and what to expect in 2020

Big Data: Big Opportunity or Big Headache?

Big Data is taking over. Most of its seemingly obvious payoffs are mirages at best, or quicksand at worst, whereas others hold the potential for high returns. So, what are the keys to Big Data success? Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research https://ift.tt/35EsyFY

Big Data: Big Opportunity or Big Headache?

Big Data is taking over. Most of its seemingly obvious payoffs are mirages at best, or quicksand at worst, whereas others hold the potential for high returns. So, what are the keys to Big Data success? Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI https://ift.tt/35EsyFY

Capitalize on the Culture of Laziness: Five Subscription and DTC E-Commerce Trends for 2020

Thanks to the social-driven economy, consumer demand for convenience, and a culture of "I want it now," subscription and direct-to-consumer (DTC) e-commerce is booming. The industry is evolving quickly, and heading into 2020 these are five trends to watch. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy https://ift.tt/2Q4I1Z9

Emails Design Trends for 2020: The Future Is Here [Infographic]

To draw in and engage recipients--and result in more conversions--email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020. Read the full article at MarketingProfs

Source MarketingProfs Daily: Email Marketing https://ift.tt/38Rlgk5

5 years of monthly donations

We believe whole-heartedly in the power of awareness and care. This has always been at the heart of who Builtvisible is but 5 years ago we introduced a unique approach to charitable donations. Each month a member of our team takes a turn to nominate an organisation close to their hearts and a portion of […]

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When You’re Ready for a Change, Don’t Hesitate

This is the last Copyblogger Weekly of the year — and the decade! And actually, it’s the last Copyblogger Weekly...

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The post When You’re Ready for a Change, Don’t Hesitate appeared first on Copyblogger.

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Social media advertising woes: Where do brands fall short?

Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/35D6j2Z

Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety

The integration allows advertisers to avoid bidding when specific keywords appear in a URL.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2PBZ2Lr