Marketing Day: Beacons are dead, Snapchat shutters Story Explorer feature & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool

Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2fMqEIH

Is in-house marketing better than using an agency?

Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2gJB5P6

Google’s shift to mobile-first: mobile moments that matter

Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2gJgN8z

‘Beacons are dead,’ says CEO of a retail analytics firm

The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2gGAqR7

Size matters: 5 tips for creating LEAN programmatic creative

Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.

Please visit Marketing Land for the full article.

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Return Path buys email deliverability specialist Email Copilot

The acquisition will be integrated into the email service provider’s platform to boost its deliverability capabilities.

Please visit Marketing Land for the full article.

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Data Studio: DoubleClick Campaign Manager Connector

Google Data Studio (beta) allows users to connect, transform, visualize, and share data no matter where it lives. Today we are happy to announce that DoubleClick Campaign Manager (DCM) customers can pull their data into Data Studio dashboards instantly!

With this new connector, DCM customers no longer need to import data into spreadsheets. Users can now quickly create dashboards with over 50 DCM metrics and dimensions. These dashboards are an effective way to track and optimize campaign performance and share reports with client and agency stakeholders.

Creating a new report with DCM data
Ready to get started? The first step is to connect to your DCM network or advertiser through the Data Sources page.

Next you can create a new report from scratch or use our DCM template. With just a few clicks, the dashboard is populated with your data.

Want to learn more? Looking for a new connector in Data Studio?

To learn more about the new DCM connector, please visit our Help Center or post your questions in the Data Studio community forums.

Is there a specific data service you wish to be able to access and visualize through Data Studio? We welcome your feedback via the connector feedback form — we read all responses and use them to prioritize new connectors.

Happy reporting!

The Data Studio team

Posted by Alon Gotesman, Google Data Studio team

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The Secret to Marketing to Teens: Marketing to Their Values

Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of their values, it won't appeal to them. Read the full article at MarketingProfs

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Mastering 'The Physics of Brand': Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts [Podcast]

The co-authors of The Physics of Brand share insights from the book on building a valuable brand. Authors and marketing experts Dan Wallace, Aaron Keller, and Renee Marino discuss who drives the majority of buying decisions, how you can connect with influencers to amplify your message, and the importance of ... Read the full article at MarketingProfs

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Three Ways to Make Influencer Marketing Authentic Again

Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can reclaim authenticity. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2gKhtsU

The Secret to Marketing to Teens: Marketing to Their Values

Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of their values, it won't appeal to them. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2fRgCsR

Reddit's Trump trolls are freaking out—and they're right

Trump trolls on Reddit want the site's CEO to quit over his response to a bizarre sex scandal called #Pizzagate. Crazily enough, they might be right.

SEE ALSO: War between Reddit CEO and The_Donald rages on

If you haven't heard, #Pizzagate is the hashtag used by trolls spreading the unhinged, bogus claim that Hillary Clinton was involved in a child sex ring running out of a Washington, D.C. pizza parlor. Several employees of that pizza parlor received death threats as a result. It's exactly the sort of steaming pile of trash that Reddit's uniquely positioned to cultivate—it's just surprising it took so long to get here. Read more...

More about Pizzagate, Social Media, Steve Huffman, Reddit, and Spez

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Snapchat shuts down Story Explorer feature in Live Stories

Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives.

Please visit Marketing Land for the full article.

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10 domain name secrets to repair your online reputation

If you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.

Please visit Marketing Land for the full article.

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Twitter Tips for Your Business to Follow Into 2017

Amazon: Alexa devices were best-selling products from any manufacturer

Amazon’s aggressive pricing and promotion of it own hardware products made them top sellers over the past holiday weekend. According to a release out from the company, Amazon had its “best-ever holiday shopping weekend for devices.” Amazon, which doesn’t disclose precise...

Please visit Marketing Land for the full article.

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Social & Search Based Content Creation

For the past few months, I’ve been a lot about the idea of using common, freely available tools to automate or simplify the common tasks faced by SEOs and content producers. A little while ago, I wrote about how you can use Xpath and text analysis to create pitch content. In that vein, I thought […]

The post Social & Search Based Content Creation appeared first on Builtvisible.

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My Favorite Business Model for a Breakthrough Digital Business

It was the end of 2008. Something you might remember about that year — in October, the markets took a nasty fall and the global economy melted down.

I was the sole breadwinner for my family. The company I worked for was going through round after round of layoffs. The well-paying, secure job I’d had for five years looked likely to evaporate underneath me.

I had some savings, but not a ton. I had a mortgage and preschool for my three-year-old to pay for, as well as silly habits like buying groceries and having health insurance for my family.

I had been noodling around with business ideas, but I hadn’t gotten serious.

In the final few months of 2008, I had to get serious. Early in 2009, I took the leap. Here’s how I did it.

My year of living dangerously

In 2009, I felt a lot like a chicken trying to cross an eight-lane highway. It was theoretically possible, but there was a non-optimal level of stress involved.

The first thing I did was hang out my shingle as a freelance copywriter.

In a lot of ways, it was wonderful. I worked on fascinating projects that I cared about. I had lovely clients who actually listened to me. I was able to implement content strategy (which I learned, incidentally, mainly from Copyblogger), instead of sitting in endless meetings talking about it.

The main downside for me was the “you don’t kill, you don’t eat” freelance model, in which I was endlessly having to close new clients in order to keep my revenue going.

I know people who are masters of this. I was not one of them.

But it worked, more or less. I was supporting my family.

Growing the audience

One thing I’m so grateful for about that time: I had started growing my audience well before I needed clients. My original intent had been to find another job — I figured a blog would help me stand out with prospective employers.

As it turned out, I was functionally unemployable, but the blog was an amazing resource. It didn’t have zillions of readers or email subscribers — but it had enough.

(By the way, I launched an email list with a simple autoresponder before I even had that site up, which I recommend if you’re starting from scratch today. You want to capture every drop of attention you can.)

By the time I went out on my own, that blog had already started to pull a small audience together. It also connected me with like-minded people for projects, support, expertise, and eventually business partnerships.

The email list allowed me to put offers in front of potential customers — and discover what worked and what didn’t.

Finding stability

2009 was a year of hustle, and trying out all kinds of business models.

I tried freelancing, which sort of worked. I tried some content strategy consulting (we called it something else then), which also sort of worked. I put together a few simple information products with friends. I had some affiliate offers going.

My friend Gary, a business coach who talked me down from Mount Freakout about a thousand times that year, had been on my case to launch an online course with a membership component. I told him I’d get it done that year.

It was not pretty. Building the site was complicated, and I needed to hire someone to put together a variety of puzzle pieces that came from entirely different puzzles. It was fairly expensive to build. But I got it launched — in mid-December, since I’d promised Gary I’d do it that year. (Accountability is a useful thing.)

I called that site The Remarkable Marketing Blueprint, and it changed everything.

(There are still lovely and successful folks out there who identify themselves as “The Remarkables.” That makes me deeply happy.)

I launched the Blueprint at a pretty modest monthly fee. The checkout system was a PayPal nightmare, and I’m lucky it worked at all. The membership management tools were primitive, with lousy security. (Remind me to tell you about the week that Russian hackers kept putting porn into my member library. Fun times.)

That’s why I’m a bit emphatic about how much easier the Rainmaker Platform makes things. Trust me, the early tools were not so user-friendly.

But they got the job done. People bought the course. They benefited from the course.

After a short time, I relaunched the Blueprint (Gary was bugging me again) at a higher price. And that launch went even better.

I didn’t become a millionaire. But I had momentum and steady revenue. I was helping people with their problems, and in turn, I was making a reasonable living. I had a business that worked.

If you think that would be an amazing feeling … you’re absolutely right.

Come to the free webinar

Building an online course or membership community is a great business model — but it’s not a guaranteed home run. You can set yourself up for failure, or set yourself up for success.

Brian Clark’s original Teaching Sells was the course that taught me how to set the Blueprint up for success. How to structure it, how to make it marketable, how to position it, how to get the content created, how to launch it, and how to run it.

Teaching Sells isn’t on the market anymore, but Brian Clark still teaches folks how to build online courses — only these days, it’s a much more streamlined process.

Brian’s holding a free webinar on Wednesday, December 7, 2016 at 3:00 p.m. Eastern Time that will get you started.

Click the button below for easy (and free!) registration.

Free Webinar:
How to Develop an Irresistible Online Course People Will Line Up to Buy (and Then Actually Use)

I love this model for so many reasons.

• I won’t say it was easy, but it was doable.
• It supported me and my family when we really needed it.
• It provided steady, predictable revenue so I could catch my breath and actually plan something.
• It was conducive to my commitment to be a good parent and spouse as well as a capable businessperson.
• It connected me with wonderful customers, who became friends, and who went into the world and did amazing things.
• And it opened doors to other possibilities — the business stage that Brian Clark calls “Acceleration.”

It’s a model that works if you know how to do something really well. It’s also a model that works if you don’t have your own particular area of expertise, but you partner with someone who does. (You set the course up and run it; they provide the content and expert authority. These can be remarkably productive businesses.)

Even though we’ve been business partners for years now, I always make a point of listening to what Brian has to say about online courses. He always has new insights and points of clarity that I learn from.

So I’ll be there … and if you have any interest at all in this model, I recommend you check it out as well. You can just click the button to get registered.

Free Webinar:
How to Develop an Irresistible Online Course People Will Line Up to Buy (and Then Actually Use)

The post My Favorite Business Model for a Breakthrough Digital Business appeared first on Copyblogger.

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4 Proven Methods to Turn Your Social Media Followers into Raving Fans

Your social media followers like your posts, comment on your content, and even click on your links from time to time. What they don’t do, however, is tell their friends about your brand. You have a problem faced by so […]

Post from: Search Engine People SEO Blog

4 Proven Methods to Turn Your Social Media Followers into Raving Fans

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Written by Khalid Saleh, invesp.com

The post 4 Proven Methods to Turn Your Social Media Followers into Raving Fans appeared first on Search Engine People Blog.

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What to do if you're a victim of 'sextortion'

Cases of "sextortion" have more than doubled in the UK in the past year and four men have taken  their own lives after being targeted by criminals online, according to figures released by the police. 

SEE ALSO: 3 ways Black Mirror Season 3 became all too real

"Sextortion" is a form of blackmail where victims are befriended online by criminals using a fake identity who then persuade them to perform sexual acts in front of a webcam. 

Using an attractive woman to entice the victim, organised crime croups then threaten to share videos with victims' friends and family unless they agree to pay a huge sum of money.  Read more...

More about Black Mirror, Blackmail, Webcam, Sextortion, and Social Media

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7 Tips for Improving Online Sales Using Social Media

Want to improve your online sales process? Looking for tips to connect with prospects and customers on your social channels? With the right plan, you can enhance people’s social media experience and generate more sales. In this article, you’ll discover seven tips to improve your ecommerce using social media. #1: Provide Sales Support With Native [...]

This post 7 Tips for Improving Online Sales Using Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Ranked conversations have arrived to the Twitter mobile experience

Twitter has rolled out conversation ranking to the mobile app, giving it the same experience that the desktop has had since the summer of 2015.

Please visit Marketing Land for the full article.

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