The Future of PR: Tech-Driven Media Intelligence [Infographic]

If PR is to retain its importance, PR professionals and firms will need to be able to demonstrate results; and, for that, they will need to have ready access to actionable data, which will be driven by tech-driven media intelligence. Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI http://ift.tt/2gSe5AC