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الأربعاء، 31 أغسطس 2016

9 Google Analytics Tips to Improve Your Marketing

Do you use Google Analytics? Are you leveraging the many apps that work with Google Analytics? Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts. In this article I’ll share nine tips to help you get more out of Google Analytics. Listen to this article: You can [...]

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- Your Guide to the Social Media Jungle



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Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach

Facebook wants to make mobile ad links load faster so it will start pre-loading them and push advertisers to make them load even quicker.

Please visit Marketing Land for the full article.


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Analyze Page Performance With the New LinkedIn Company Pages Report

Ibotta launches ‘first app-to-app affiliate program’

Moving beyond its previous playing field, the mobile shopping app is announcing customer cashback rewards for making purchases in other apps.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2bCbk5q

Marketing Day: WooCommerce updates, Instagram’s pinch-to-zoom & Pinterest ad news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2bC60Pi

Search competitor analysis: backlinks, keywords and pages

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2bCpa6r

Why we should worry about Facebook's Trending topics disaster

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Facebook isn't a great place to get your news. Yet millions of Americans use the social network to learn about what's going on in the world every day.

This is core to a new controversy over Facebook's Trending feature, which exists to connect users to relevant stories. The company fired several trained journalists from the Trending team last Friday, leaving artificial intelligence and technical staff to identify and deliver stories to the site's users. 

Facebook CEO Mark Zuckerberg later commented on his company's place in the news business.

More about Social Media, Mark Zuckerberg, Trending Topics, Facebook App, and Facebook

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Cliff divers’ thrilling footage of mastering heights

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A fearless group of cliff divers tackle several high drops across New England, displaying frontflips, corkscrews, backflips, and more. Read more...

More about Mashable Video, Sport, Diving, Swimming, and Connecticut

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How to Breathe New Life into Your Online Content Archive

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In this episode of Youpreneur FM, Chris dives into the topic of making the most out of your online content archive by repurposing content to help you reach your followers in new ways.

We’ve all been there before. You work hard on creating a solid blog post, you feel a rush of pride as you hit “publish” and share it with your audience.

Then it disappears into your archive.

There is always such a steady stream of new content for our audiences take in on a daily basis that sometimes even the best of blog posts, podcast episodes, or videos pass people by and don’t get the attention they deserve.

This episode is all about identifying that evergreen content that we already have and making the most out of it.

I also go into repurposing content to help reach your following in a different way, as well as a chance to reach new audiences with a fresh take on your evergreen content — hitting two birds with one stone!

This is a great episode, so grab some coffee, a pen, and your notepad and get ready to dive into this episode of Youpreneur FM.

In this 17-minute episode I discuss:

  • Why you need to take inventory of what you currently have
  • Which powerful social media tool I use to help promote older content
  • The importance of keeping aware of what you are linking to
  • What steps you can take when freshening up older posts
  • How you can use your “Most Popular” section to promote sales
Subscribe in iTunes to Listen

To leave a rating or comment, visit iTunes.

The post How to Breathe New Life into Your Online Content Archive appeared first on Copyblogger.



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Pre-Launch Protocol: How to Position Your Book to Be a Sales Success

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Once your book is written, you’ll turn your efforts toward giving it the best possible chance to get attention, engage readers, and sell.

Launching a book happens in three stages: pre-launch, launch, and post-launch.

All three stages have an effect on the long-term sales success of your book. In this episode, Pamela and Jeff talk about best practices for each stage and how to position your book to maximize sales on launch and in the future.

One thing that helps? Getting a few well-known people to endorse your book before it launches.

In this episode Jeff Goins and Pamela Wilson discuss:

  • What “sticky statements” are, and why you need them in each chapter of your book
  • The three-part approach to book launches and how to optimize each stage
  • One surprising fact about book endorsements (that left Pamela speechless)
  • An innovative approach to beefing up opening week sales
Subscribe in iTunes to Listen

To leave a rating or comment, visit iTunes.

The post Pre-Launch Protocol: How to Position Your Book to Be a Sales Success appeared first on Copyblogger.



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WooCommerce adds AdRoll integration

Automattic's popular e-commerce plugin for WordPress now offers a new ad/email retargeting option.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2ccmhq4

A CMO’s View: Conservation International’s influencer marketing gives nature a familiar voice

CMO Meg Goldthwaite shares how her brand builds meaningful relationships with the likes of Harrison Ford, Ed Norton and Reese Witherspoon.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2bS9pZS

Moving your SEO program beyond discovery

As search engine optimization (SEO) professionals, we want to help new customers discover our clients' businesses -- but columnist Casie Gillette reminds us that being there for the customer after they've already discovered us is just as important.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2bJyMtl

Jerod Morris on The Everyday Innovator

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This week, Jerod Morris and Chad McAllister of The Everyday Innovator have a fascinating conversation about the connection between product management and content marketing.

In this 40-minute episode, Jerod and Chad discuss:

  • What content marketing is
  • How content marketing and product management are similar
  • Applying content marketing to product management
Subscribe in iTunes to Listen

To leave a rating or comment, visit iTunes.

The post Jerod Morris on The Everyday Innovator appeared first on Copyblogger.



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With pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problem

Instagram's pinch-to-zoom feature lets people take a closer look at photos and videos, but requires them to keep their fingers on the screen to do so.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2ceUDvD

Five free Chrome extensions for SEO practitioners

Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screenshots to checking links to content analysis.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2ccfNaM

From the Editor’s Desk: Blab is dead; long live our new podcast!

In this month's column, Editor-In-Chief Matt McGee talks about why we're changing our weekly video show to an audio-only podcast.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2bStihJ

Pinterest will target ads to people who click on, save brand-related pins

Pinterest wants brands to feel like they already have an audience to advertise to on its platform, so it's creating one from brand-related pins.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2bBU7aY

The Fight Between Two Well-Known Marketing Theories

The ever-popular Pareto Principle and the Long Tail theories contradict each other. So, which is correct? And what's a marketer to believe about their opposing views? Read the full article at MarketingProfs

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Embrace Revenue Responsibility With 'Full Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]

Full Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate Marketing's impact on the organization. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2ceCD4u

The Fight Between Two Well-Known Marketing Theories

The ever-popular Pareto Principle and the Long Tail theories contradict each other. So, which is correct? And what's a marketer to believe about their opposing views? Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2bGWe9c

Email Marketing Insights: Budget and Tactic Trends [Infographic]

Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid. Read the full article at MarketingProfs

Source MarketingProfs Daily: Email Marketing http://ift.tt/2c4weXe

The future of email marketing is already here

The landscape of email marketing is about to change dramatically, even if we don’t realize it yet. Columnist Len Shneyder points us down the path ahead.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2bROMNs

How to overcome the hardest parts of curating content for thought leadership

Curating isn't all smooth sailing. Columnist Tamar Weinberg takes a look at how you can curate successfully to become an influencer and strengthen your personal brand.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2bBCHeC