Google Optimize helps businesses determine which website experiences work best for their customers. With easy-to-use A/B testing capabilities, marketers can use Optimize to create and launch a test in minutes — and manage the entire process on their own.
A/B testing with tools like Optimize drives results. In
a recent survey, 72% of marketers found A/B testing to be a highly valuable method for improving conversion rates.
But we’ve heard from businesses that while testing in Optimize is easy, setting it up could be easier.
Good news: We’re introducing a new feature that helps make sure Optimize is set up and working the way it’s supposed to.
Let Optimize double-check your code
With Installation Diagnostics, Optimize will automatically alert and advise you on potential issues with your Optimize code each time you create a test. At a glance, you’ll see if your Optimize setup is correct and if you’re ready to run a test.
Let’s say you create a new page on your site but forget to add the Optimize code. Later, when you are creating a test for that page, Optimize will tell you that the necessary code isn’t installed. You’ll have the opportunity to fix the issue and then launch your test. Moving forward, you can be confident that your test results won’t be disrupted by an incorrect setup.
Optimize will alert you about other issues too - including if Google Analytics code isn’t installed on a page, or if an old version of Analytics code is installed. Then you can make changes to ensure you’ll be able to measure the performance of your experiment.
Learn more.
Try it yourself
Today’s top businesses are testing their way to success. They’re valuing data over opinions.
They’re constantly learning — even from failures and mistakes. And they’re using their findings to improve the customer experience.
Whether your business is big, small, or somewhere in between, you can follow their lead.
Try Optimize now and get ready to gain deep insights about your customers so you can enhance their web experiences like never before.
Posted by Rotimi Iziduh, Product Manager, Google Optimize
Source Google Analytics Blog https://ift.tt/2GisCOT
