Know the facts (and avoid the myths) of martech

Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating...

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2Gh7KvF