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الأربعاء، 28 مارس 2018

'Don't Chase the New, Innovate the Old': Four Lessons From Nike

Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy https://ift.tt/2E2AJgz

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