When playing tennis, if you can’t hit the ball over the net then you won’t get the point. Journalists receive hundreds, sometimes thousands, of emails a day, and so making sure your email gets seen can feel a bit like playing for the break point. Advertising allows you to serve your own message, meaning you […]
The post What exactly is a PR hook, and how do you know when you have one? appeared first on Builtvisible.
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