Rocket Fuel for Your Marketing Career: Getting Attribution Right

As marketers, we're all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in the world, we must know what actually persuades. And for that we must understand--and intelligently apply--attribution. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2xGPALq